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Thursday, Apr. 28, 2016
The truth CEOs must help employees realize
Posted Saturday, April 23, at 12:04 AM
A "company-wide sales culture." Every CEO and business owner dreams of it, but few realize it. It is where everyone in the organization plays some role in supporting sales and growth efforts, though roles will vary. The most commonly cited reason for its absence is that most of an organization's employees aren't sales professionals and therefore don't have selling skills. That may be true, but it is not a valid deterrent...

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Is distraction crushing your growth potential?
Posted Friday, March 25, at 10:44 PM

Business owners, marketing professionals and sales professionals -- those that carry perhaps the greatest responsibility for driving company growth -- are collectively facing a potentially catastrophic time epidemic. We are experiencing a perfect storm of more social media channels than ever before, an unprecedented level of marketing analytics at our disposal, more fragmented advertising outlets, and rising consumer expectations around segmentation and personalization. It can be overwhelming...

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Be a rock star! Be a resource
Posted Friday, March 18, at 10:28 PM

Being a business professional is much like being a rock star. If you make great music, your audience is going to like you. However, if you give them much more than just the music -- such as an engaging performance -- chances are, they are going to love you. How does this apply in the business world?...

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Stop settling for ordinary
Posted Friday, March 11, at 11:45 PM

We live in a world of stiff competition with so much noise competing for consumer attention, that it can be painfully difficult for brands to get noticed and stand apart from their competition. That's why the lion's share of brands simply settle for being ordinary. It's just easier. As football coaching legend Lou Holtz said, "In this world you're either growing or you're dying, so get in motion and grow."...

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How public relations can increase visibility and help your small business grow
Posted Friday, March 4, at 11:33 PM

Public relations is a great way for a small business to raise awareness. But when business owners put together marketing plans, they usually think advertising, not public relations. Why? We see advertising everywhere we look. It's top of mind. Not a lot of thought goes into the fact that PR drives many of the articles you read or stories you see on the evening news...

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Creating a flexible sales pitch
Posted Saturday, February 27, at 1:18 AM

If you don't bend, you'll break. We've all heard that saying before, but it's increasingly true for sales teams. 21st century prospects can research services, compare brands, and read reviews online before they ever reach out to you directly--and they almost always do their homework. By the time you're fielding a phone call, your prospect is almost always ready to make a quick purchasing decision. Your prospect knows what they want, and they believe you can deliver the goods...

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Three phases of effective brainstorming
Posted Friday, February 19, at 11:04 PM

I've always cringed when I get a calendar request with "Brainstorm" in the subject line. Immediately, I picture an unfocused free-for-all -- after which, nothing happens. But it's a marketer's mainstay, and there's a right way to do it. Brainstorming sessions too often fail for one simple reason -- poor planning. ...

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Super Bowl ad winners and losers
Posted Wednesday, February 10, at 1:09 AM

The Super Bowl is the biggest advertising competition of the year. Brands that win big can reap the viral benefits for months to come. And those that fail do so publicly, oftentimes with mounting consumer criticism that can take just as long to overcome...

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Super Bowl advertising huge gamble
Posted Saturday, January 30, at 12:15 AM

History has already been made at this year's Super Bowl of advertising -- thanks to a record price tag of $5 million for a 30-second spot. It's a hefty spike from the $4.5 million advertisers ponied up last year, but it didn't slow CBS from nearly selling all of its big-game ad time by last November...

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The death of 'digital' marketing
Posted Friday, January 22, at 1:53 PM

Of all the trends impacting marketing planning in 2016, many marketers believe the most crucial of all is the seamless integration of digital and traditional strategies. Despite having the knowledge of how vital this integration is to a well-executed marketing plan, only 17 percent of companies report having fully integrated the two disciplines according to Smart Insights last year. This gap is on the minds of marketers globally...

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Navigating the wildly complex purchase process
Posted Saturday, January 16, at 12:56 AM

Over the last couple of decades, consumers have flipped the buying process on its ear. Long gone are the days when your sales team was the sole source of research for prospective customers prior to making a purchase. When it comes to high-involvement or high-impact purchases, 82 percent of consumers research that potential purchase online compared to just four percent that research offline only. And more than 30 percent use multiple devices -- such as a laptop and tablet, or laptop and phone...

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Mobile is everything
Posted Friday, January 8, at 11:36 PM

In 2016, mobile doesn't just matter; it's everything. In 2015, 62 percent of all digital time -- that's total Internet traffic -- was spent on mobile devices, up from 50 percent in 2014. And that number is expected to continue growing rapidly in 2016...

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Meteoric rise of digital leaves TV in dust
Posted Thursday, December 31, at 1:13 PM

The Wall Street Journal recently reported that digital media ad revenue (including social, video and search) will surpass television ad spending in 2016 -- a full year earlier than projected. Other sources cite this passing of the torch to occur in 2017. Regardless, it's coming -- and soon...

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Video to dominate in 2016
Posted Thursday, December 24, at 1:08 PM

A shocking 80 percent of the world's Internet traffic will be video by 2019. Think about the sheer magnitude of that for a moment. This has been a true landmark year for video with 2015 being the first year where U.S. adults spent more time digesting video content than they spent on social networks, according to eMarketer. ...

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App explosion projected for 2016
Posted Saturday, December 19, at 12:41 AM

With our sights set on 2016, it's the perfect time for reflection on your growth strategy. What marketing successes will you carry over from 2015 into the New Year, and which will you abandon? What marketing trends, anticipated for 2016, are worthy of consideration in your 2016 plan?...

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Next evolution of social media
Posted Saturday, December 12, at 12:18 AM

With the New Year almost upon us, it's time to adjust your marketing strategy to propel your company's growth in 2016. Reflect on what worked and what didn't with your 2015 plan, and consider trends on the horizon that could further amplify your results...

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Expand sales team reach without headcount
Posted Saturday, December 5, at 12:49 AM

There is perhaps no shorter path to increased sales than shortening the sales cycle or improving your close ratio with prospects already interested in your brand. Recent tech advancements offer marketers a host of marketing automation tools that can do this heavy lifting for you...

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All the business you're losing from Siri
Posted Saturday, November 28, at 12:57 AM

With the holidays approaching at lightening speed, the New Year will be here before we know it. That means your 2016 marketing planning should be well under way. While some of the tried and true strategies that performed well for you in 2015 should no doubt carry forward, there are also several emerging marketing trends that could benefit your company's growth strategy...

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Proximity marketing skyrockets
Posted Saturday, November 21, at 1:33 AM

With 2016 just around the corner, it's the right time to consider emerging marketing trends that could benefit your company's growth strategy. Right at the top of the list of emerging trends is the explosion of proximity marketing, which is a form of geo-targeted marketing that leverages beacon technology...

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Top 10 2016 marketing trends
Posted Saturday, November 14, at 2:33 AM

As the new year draws closer, it's an ideal time to reflect on this past year's marketing strategies -- those where you hit it out of the park, as well as those where you may have struck out. This honest self-reflection on historical performance is the key to continuous improvement and the development of a solid 2016 strategic marketing plan. Equally important is the ability to look ahead to marketing trends on the horizon that will or already are impacting your company's growth...

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Guerilla Sales & Marketing
Lori Turner-Wilson
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company. Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County. She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing." Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.