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Partly Cloudy ~ High: 79°F ~ Low: 59°F Wednesday, May 22, 2013 |
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Push Vs. Pull Marketing -- You Need Both
Posted Tuesday, May 21, at 11:56 PM The future of push vs. pull marketing is a hot debate. With social media continually on the rise, there's a trend to disregard push marketing in its entirety. That's a mistake. Not only is there a place for both, limiting yourself to one over the other will inhibit your ability for profitable growth...
Five Assumptions That Cost You Sales Good sales professionals are subject matter experts on the products and services they sell. This expertise inevitably creates a few blind spots. When you feel like you've seen it all -- every prospect response, motivation and objection -- it's easy to occasionally jump to the wrong conclusion. Ensure bad assumptions don't deter your selling efforts by watching out for the following most common...
Time Management Secrets for Sales Pros I've never met a sales person worth his weight who feels as though he has free time during the workday. Time is definitely a luxury for motivated sales professionals. After all, there are typically infinitely more prospects to call on than we have hours in the day. That's why the most successful in sales are masters of their schedule, rather than slaves to it...
The Psychology of Pricing As much as we buyers hate to admit it, we're emotional creatures, at least when it comes to decision making. We make a decision to buy based on emotional factors first, and afterwards seek rational justification for the decision we've essentially already made. This same principal applies to how we assess your brand's price points as well -- whether you sell products or services...
Real-Time Marketing -- New Brand Imperative We live in a digital world where we've grown accustomed to real-time communication with one another, including with the brands we patronize. Now there is a growing expectation of real-time response from companies large and small. It's time to become more nimble and proactive -- communicating at the same pace as your customers...
Sales: The Missing Ingredient in PR If your company's contributions are more newsworthy than the media coverage generated, you could have a sales problem. That's right, I said a "sales" problem. The minimum cost of entry into a successful career in public relations is the ability to write. ...
Cracking the Facebook Code: Measuring Success in Social Media By Silvia Brasher, guest blogger for Lori Turner-Wilson Many small businesses devote significant time and resources to social media presence. Utilizing social media platforms to connect with your market is no longer 'savvy.' It's expected by today's consumer. ...
Spend Six to Eight Times Less on Marketing by Teaching Customers to Think of You First Countless studies have proven that it's generally six to eight times more expensive to attract a new customer than to sell more product or service to an existing customer. Why, then, do so many view sales as a linear process which ends when the sale is closed?...
10 Marketing Strategies You Must Stop Using Marketing opportunities change so rapidly these days that it can be tough to keep up. If you're unsure whether your brand is setting the pace or falling behind, take a look at the following top ten marketing strategies to avoid in 2013. 1. Gaming online customer review sites by posing as a customer and uploading over-the-top comments is never a sound strategy. ...
Super Bowl Ad MVPs -- From Brilliant Bonfires to Dying Embers What will $126,000 buy you? Exactly one second of air time during Super Bowl XLVII. This year 30-second spots sold for more than $3.8 million. That kind of investment puts momentous pressure on the big brands to break through the commercial clutter with a memorable ad that distinguishes the brand and drives targeted consumers to take action...
Epic Marketing Fails of 2012 Despite their considerable marketing budgets and extensive teams, some of the world's most well-known brands made significant marketing missteps in 2012. Learn from these epic fails to protect your brand. There are multiple instances of big brand, social media managers tweeting controversial personal messages from the company's Twitter account, like the Red Cross's tweet about getting drunk or KitchenAid's tweet poking fun at the President's late grandmother. ...
Your Online Reputation Could Be Killing Your Business A whopping seventy percent of consumers globally report trusting online reviews from strangers when making purchase decisions according to Nielsen's most recent Global Trust in Advertising study. In fact, four out of five consumers say they reverse their purchase decisions based on negative online reviews according to a Cone study of online trends...
Customers Pay 25% More for Better Experience Despite what you may believe about how price sensitive consumers are given the economic realities of late, Oracle's "Customer Experience Impact Report" indicates 86 percent of customers would pay 25 percent more for a better customer experience. Now that's ammunition for your sales team. ...
Seven Deadly Sales Sins Whether you call it sales, business development or fundraising, bringing in new customers or donors is essential to your organization's growth. After all, "nothing happens until a sale is made," as the late founder of IBM, Thomas Watson, so prolifically stated...
Top 2012 Social Media Campaigns With the considerable growth in social media users in 2012, more brands are wading further into the social media waters, allocating nearly 11 percent of their advertising budgets toward these channels this year -- three times more than 2011. As brands get their social media sea legs, we are seeing increasingly successful campaigns defined by their ability to drive significant social media engagement among the brand's target markets. Three brands in particular stand out...
Inherent Dangers of DIY Marketing When you own or operate a small or mid-sized company, you likely have an innate sense of self-reliance. It's that desire to get things done on your own that probably got you to where you are today. That same drive to maintain unencumbered control, however, may be inhibiting your growth when it comes to the development and execution of your marketing strategy. While seemingly counterintuitive, here's why this is often the case...
Inspirational Quotes in Celebration of Zig Ziglar Author, motivational speaker and consummate salesman Zig Ziglar died in late November at the age of 86. Heralding from Yazoo City, Mississippi, Ziglar impacted the lives of salespeople worldwide. His influence was undeniable and his legacy, long lasting. This compilation of "Zigisms" is in celebration of his life's work. May they bring you inspiration...
Facebook's Dirty Little Secret and How to Combat It According to last week's earnings report, Facebook is fueling growing ad revenue. The company landed slightly above analyst predictions, due in part to mobile ad growth. The number of active mobile Facebook users grew rapidly from 543 to 604 million in the last three months alone -- now comprising over half of the entire user base. To add, mobile users are 20 times more likely to return to Facebook the same day than desktop users, according to the brand's COO...
10 Sales and Marketing Lessons from the 2012 Presidential Campaign Despite your political affiliations or how your candidate fared in this year's presidential election, it's tough not to appreciate the full-court-press the candidates give in selling and marketing their own personal brands. In fact, there are sales and marketing takeaways that we can glean from one of the most expensive elections (AKA "ad campaigns") in our nation's history -- lessons we can leverage in promoting our own local brands...
Leveraging Pinterest for Holiday Sales Virtual scrapbooking site Pinterest is a force to be reckoned with. That's why brands nationwide will integrate Pinterest campaigns into their promotional strategies this holiday season. This two-year-old social media phenom has already attracted roughly 20 million users, making it the third most popular social network in the U.S...
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors.
As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company.
Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County.
She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International.
Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing."
Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.
Hot topics Push Vs. Pull Marketing -- You Need Both(0 ~ 12:08 AM, May 22)
Five Assumptions That Cost You Sales
Time Management Secrets for Sales Pros
The Psychology of Pricing
Real-Time Marketing -- New Brand Imperative
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