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Saturday, July 4, 2015
Engaging followers via LinkedIn company page
Posted Friday, July 3, at 1:55 AM
LinkedIn, the world's largest social media platform specifically targeting the business community, has grown to roughly 350 million users in 2015 according to Statista. And businesses have taken note with more 4 million of them flocking to create company pages in order to tap into this critical mass of business professionals...

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Sales measurement techniques that move the needle
Posted Friday, June 26, at 11:58 PM

Unless you have more sales from ideal customers than you know what to do with, your organization can benefit from sales measurement strategies. They allow you to not only forecast future sales but also to dissect your team's success through each step of the sales cycle in order to fine-tune your approach and improve results...

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Predicting sales and marketing plan returns
Posted Saturday, June 20, at 12:48 AM

Far too many companies look to past growth as the single best predictor of future growth in setting annual revenue targets with little analysis of the factors driving that past progress, anticipated market shifts over the coming year, and the predictability of the sales and marketing strategies built into their annual plan. It is a goal-setting process with a high likelihood for failure caused by either unrealistically high goals or those which aren't nearly aggressive enough...

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Benefits of a dashboard in driving company performance
Posted Friday, June 12, at 11:52 PM

Numerous studies support the fact that companies, which excel at aligning their marketing and sales efforts, enjoy significantly higher revenue growth. A best-in-class strategy for creating such cohesion is the regular development of a business dashboard...

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Sales and marketing alignment drives revenue growth
Posted Saturday, June 6, at 12:17 AM

Teamwork. Every highly successful team gets just how important it is to propelling an organization forward. When true teamwork exists, all players are in lockstep. Just like in sports, every player must be consistently in sync in each play for a maximum result. And the proverbial chain is only as strong as its weakest link...

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6 tips for selling to Millennials
Posted Saturday, May 30, at 3:09 AM

Roughly 75 million strong, Millennials are on a course to soon surpass their Baby Boomer parents as our nation's largest living generation. This generation, also known as Gen Y, was born between 1981 and the early 2000s, and they are beginning to wield great influence in their professional roles...

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A biz-altering essential: repeatable sales process
Posted Saturday, May 23, at 1:47 AM

The old adage, "nothing happens until a sale is made," couldn't be truer. And for many a start-up, identifying a predictable, repeatable sales process that ensures needed sales targets are always met, can seem like the Holy Grail -- enticing but ever illusive...

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Six easy ways to kick referral fears
Posted Saturday, May 16, at 12:44 AM

For most businesses, especially those selling to other businesses (or B2B), there is no more efficient way to generate new business than through referrals from existing happy customers. "Pre-selling" has occurred, which means there is already built-in trust, which inevitably shortens the sales cycle. Plus, there is typically little, if any, hard cost in that new customer acquisition...

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What business leaders can learn from improv actors
Posted Friday, May 8, at 11:42 PM

Take a moment to think of someone you know who is confident and fast to adapt in the moment, someone who routinely performs well under pressure and who has an uncanny ability to deftly counterbalance risks and rewards in an instant to make a smart decision...

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Google gets inside our heads
Posted Saturday, May 2, at 1:14 AM

In the Internet search world, Google is clearly king and marketing professionals across the globe give this tech giant the lion's share of their search marketing attention. Every time Google makes a change to its infamous algorithm, search engine marketers scramble to assess the impact and adjust their strategies...

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Brand spokesperson offers larger voice
Posted Saturday, April 25, at 10:01 PM

Partnering with a brand spokesperson is a strategy for giving a larger voice to your message and allowing the positive feelings the market has for that spokesperson to transfer over to your brand. A brand spokesperson could be someone in the business community, someone with social clout, or even a local/national celebrity...

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Lessons learned from $800M cookie franchise
Posted Saturday, April 18, at 7:44 PM

I knew from the age of 7 that marketing was my destiny as I embarked on my first moneymaking venture, but I hadn't really reflected, until recently, on the combination of forces that in all likelihood nudged me down that path. My father was the consummate salesman and leader with the uncanny ability to read people and innately know what made them tick. He was gifted at the art of persuasion and a strong influence on my chosen profession. But there were other factors...

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Google: Go mobile or go home
Posted Saturday, April 11, at 8:36 PM

If your business is at all dependent upon Google search results for generating leads, then mark your calendars for April 21, 2015. On this day, Google plans to dramatically shake up the way it delivers search results to its users by shifting emphasis toward mobile-friendly websites. If your site isn't mobile optimized, your ranking could decline radically, and your business could suffer...

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Prevent biz complacency
Posted Saturday, April 4, at 9:19 PM

Why do so many great organizations struggle with change? After all, "the only thing that is constant is change," according to Greek philosopher Heraclitus, and the sentiment couldn't be truer today. BusinessWeek.com columnist, Steve McKee, got to the heart of the challenge in a 2009 study he conducted in which 41.2 percent of more than 5,000 companies studied stalled notably in the previous decade. ...

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Twitter marketing strategies
Posted Saturday, March 28, at 7:14 PM

This friend of mine -- we'll call him Luke -- told an interesting story recently. He was considering hiring a lawn care service, and his eye was on a particular company. Then a competitor offered a deal that gave him $10 off each of his first five applications. Luke was now also considering the competitor...

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Facebook marketing strategies
Posted Saturday, March 21, at 9:11 PM

Facebook is a platform that has more than 1.39 billion monthly active users that, in theory, can be accessed for free. Seems like a no-brainer for businesses to be on board with a presence on the social media site. But having a business page on Facebook is one thing. Anyone can create a page, but this isn't a "build it and they will come" situation. Facebook requires a fairly hefty time investment from the user in order to leverage the site's full potential...

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What social channels work best
Posted Saturday, March 14, at 7:59 PM

The recent news that Google is reorganizing Google Plus probably only registered on the radars of hardcore social media users and marketing professionals. It is unclear what is going on over at Google with regard to Google Plus and what it will become with the reported switch to Google Photos and Streams. Frankly, many consumers just haven't been clear how best to use the product since its launch more than three years ago...

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Digital marketing for all generations
Posted Saturday, March 7, at 6:55 PM

A few years ago when speaking to the Vancouver Board of Trade, Starbucks CEO Howard Schultz talked about the need for companies to use social media to build a "reservoir of trust" rather than just to sell more products. "Social and digital media is a bullet train and that bullet train is not coming home," Schultz said...

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PR that gets media results
Posted Saturday, February 28, at 7:26 PM

The press release was written with no mistakes, explaining all the virtues of your company's remarkable product. It was sent to all the newspapers and TV stations, and you even managed to send it to select radio stations and bloggers. So why didn't you receive one phone call from a reporter wanting to write a story? Why didn't that well-crafted release generate any new business?...

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Building trust in sales
Posted Saturday, February 21, at 8:56 PM

A key to sales success is identifying the prospect's needs. But that knowledge doesn't mean much if the potential relationship lacks a foundation of trust. Smart buyers are generally willing to consider the guidance of salespeople provided trust has been established first. If a prospect trusts the seller, the first -- and arguably hardest -- step to success has been achieved. But how do you build trust with a prospect?...

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Guerilla Sales & Marketing
Lori Turner-Wilson
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company. Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County. She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing." Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.