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Saturday, Apr. 18, 2015
Google: Go mobile or go home
Posted Saturday, April 11, at 8:36 PM
If your business is at all dependent upon Google search results for generating leads, then mark your calendars for April 21, 2015. On this day, Google plans to dramatically shake up the way it delivers search results to its users by shifting emphasis toward mobile-friendly websites. If your site isn't mobile optimized, your ranking could decline radically, and your business could suffer...

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Prevent biz complacency
Posted Saturday, April 4, at 9:19 PM

Why do so many great organizations struggle with change? After all, "the only thing that is constant is change," according to Greek philosopher Heraclitus, and the sentiment couldn't be truer today. BusinessWeek.com columnist, Steve McKee, got to the heart of the challenge in a 2009 study he conducted in which 41.2 percent of more than 5,000 companies studied stalled notably in the previous decade. ...

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Twitter marketing strategies
Posted Saturday, March 28, at 7:14 PM

This friend of mine -- we'll call him Luke -- told an interesting story recently. He was considering hiring a lawn care service, and his eye was on a particular company. Then a competitor offered a deal that gave him $10 off each of his first five applications. Luke was now also considering the competitor...

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Facebook marketing strategies
Posted Saturday, March 21, at 9:11 PM

Facebook is a platform that has more than 1.39 billion monthly active users that, in theory, can be accessed for free. Seems like a no-brainer for businesses to be on board with a presence on the social media site. But having a business page on Facebook is one thing. Anyone can create a page, but this isn't a "build it and they will come" situation. Facebook requires a fairly hefty time investment from the user in order to leverage the site's full potential...

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What social channels work best
Posted Saturday, March 14, at 7:59 PM

The recent news that Google is reorganizing Google Plus probably only registered on the radars of hardcore social media users and marketing professionals. It is unclear what is going on over at Google with regard to Google Plus and what it will become with the reported switch to Google Photos and Streams. Frankly, many consumers just haven't been clear how best to use the product since its launch more than three years ago...

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Digital marketing for all generations
Posted Saturday, March 7, at 6:55 PM

A few years ago when speaking to the Vancouver Board of Trade, Starbucks CEO Howard Schultz talked about the need for companies to use social media to build a "reservoir of trust" rather than just to sell more products. "Social and digital media is a bullet train and that bullet train is not coming home," Schultz said...

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PR that gets media results
Posted Saturday, February 28, at 7:26 PM

The press release was written with no mistakes, explaining all the virtues of your company's remarkable product. It was sent to all the newspapers and TV stations, and you even managed to send it to select radio stations and bloggers. So why didn't you receive one phone call from a reporter wanting to write a story? Why didn't that well-crafted release generate any new business?...

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Building trust in sales
Posted Saturday, February 21, at 8:56 PM

A key to sales success is identifying the prospect's needs. But that knowledge doesn't mean much if the potential relationship lacks a foundation of trust. Smart buyers are generally willing to consider the guidance of salespeople provided trust has been established first. If a prospect trusts the seller, the first -- and arguably hardest -- step to success has been achieved. But how do you build trust with a prospect?...

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Taking charge of reviews
Posted Saturday, February 14, at 8:37 PM

In a perfect marketing world, consumers would trust what a company is selling, believing in the maxim "You get what you pay for." But trusting a brand's word is no longer the final say in consumer decisions. Consumers increasingly are turning to social media and user-generated review sites to make purchasing decisions...

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Super Bowl ad winners and losers
Posted Wednesday, February 4, at 3:52 AM

Think there was only one big game on Super Bowl Sunday? A typical NFL game has only 11 minutes of actual "game action" compared to 63 minutes of commercials, according to The Wall Street Journal. With 30 seconds of commercial airtime going for $4.5 million this year, it is clear that Super Bowl advertising is serious business, making for an equally interesting off-the-field game unfolding when the clock stops...

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Super Bowl ad preview
Posted Sunday, February 1, at 12:41 AM

Regardless of what happens on the field, history will be made at this year's Super Bowl of advertising -- starting with a record price tag of roughly $4.5 million for a 30-second spot, a significant spike from the $4 million advertisers forked over last year. ...

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Selling professional services
Posted Saturday, January 24, at 7:18 PM

Architects, lawyers, engineers, accountants and consultants: I am betting that you didn't get into the professional services field because you have a natural affinity for sales. It is more likely that the mere thought of selling makes your stomach turn a bit and as a result, you probably make very little time for it...

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How to deal with prospect stall tactics
Posted Saturday, January 17, at 7:27 PM

Those in sales inevitably face stall tactics designed to prevent prospects from either having to make a decision or having to tell you no. It can be one of the most challenging of the sales objections, because the root cause of the stall is often not directly or immediately known...

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Top 10 marketing trends that matter for 2015
Posted Saturday, January 10, at 7:01 PM

2015 marketing trend reports are a dime a dozen this time of year, though in reality many focus on fads, which by definition, have fleeting popularity. Fads are for gamblers. Marketing trends, on the other hand, are generally slower building, longer lasting and ideally a result of factual supporting data. As such, the RedRover Sales & Marketing team is predicting these ten marketing trends worthy of consideration in your 2015 marketing strategy...

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4 transformational sales resolutions
Posted Saturday, January 3, at 7:45 PM

Change is hard for most people, but only through change can we grow. The New Year is the perfect time to take a hard look at what worked in your sales approach and what didn't deliver for you in 2014, to break ineffective sales habits, and to resolve to adjust your approach. Consider these four resolutions for 2015 to ensure you start the year ahead of the pack. While seemingly fundamental on the surface, mastering these sales skills will transform your sales performance...

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Make these LinkedIn resolutions for 2015
Posted Saturday, December 27, at 7:15 PM

Much like the old adage that we only use 10 percent of our brains, you may fall into the camp of LinkedIn users leveraging less than a 10th of what this robust business-networking platform has to offer. If you have been guilty of chronic LinkedIn underutilization this year, make these 2015 LinkedIn resolutions to jump-start your professional networking and development in the New Year. Your personal brand, company brand and career success have much to gain...

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Ad retargeting drives sales but may spoil holiday surprise
Posted Saturday, December 20, at 7:52 PM

When you shop Amazon for a product and then see that same product in a Facebook ad days later, it is certainly not a coincidence. It is a marketing strategy called ad retargeting, and it is dominating online advertising. Here's how it works. Most consumer-focused websites have long utilized what is called a "cookie" to track your interactions with their site. ...

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8 social media missteps every business should avoid
Posted Saturday, December 13, at 7:30 PM

Social media can be an effective marketing channel and the cost to entry -- the hard cost that is -- is relatively low. Consider, though, your annual salary multiplied by the number of hours you and your team spend on social media each year, and you will no doubt want to ensure that you are getting the most out of that significant time investment by avoiding these common missteps...

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Resolve to stop these 10 useless PR tactics in 2015
Posted Saturday, December 6, at 9:16 PM

The explosion of the Internet and the ensuing 24/7 news cycle combined with a significant reduction in reporting staff at most media outlets over the past decade has created a perfect storm driving a significant shift in public relations (PR) tactics that are effective and worth your time. If you are still deploying any of these tactics, make it your 2015 resolution to better invest your time for a better result...

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Mobile dependency energizes text marketing
Posted Saturday, November 29, at 8:02 PM

The average consumer typically has at least one mobile device within arms reach at any given time throughout the day. Our growing dependency on these devices has increased the opportunity for marketers to reach targeted consumers with greater immediacy than ever before via text marketing. ...

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Guerilla Sales & Marketing
Lori Turner-Wilson
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company. Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County. She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing." Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.
Hot topics
Google: Go mobile or go home
(0 ~ 8:36 PM, Apr 11)

Prevent biz complacency
(0 ~ 9:20 PM, Apr 4)

Twitter marketing strategies
(0 ~ 7:20 PM, Mar 28)

Facebook marketing strategies
(0 ~ 9:11 PM, Mar 21)

What social channels work best
(0 ~ 7:59 PM, Mar 14)