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Thursday, Sep. 29, 2016
How could your brand capitalize on live-streaming?
Posted Friday, September 23, at 11:16 PM
Since Facebook Live launched in April of this year, live streaming events have become very popular. While competitor Periscope has been around since early 2015, Facebook has integrated live streaming directly into the timelines of 1.71 billion users, making these live videos more visible than ever...

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7 irrefutable laws of social-media marketing
Posted Friday, September 16, at 11:23 PM

Seemingly every brand has a presence on at least one social platform these days. Very few, however, are successfully converting that resource investment into engaged, loyal customers. What's the secret of those realizing customer conversion? They are following these laws of social-media marketing...

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Plan ahead in these 4 areas for 2017
Posted Friday, September 9, at 11:49 PM

It's not too soon to start thinking about how you're going to make 2017 a success for your company. Here are four areas that are essential to the sales and marketing performance of your business. 1. Competitive Scan: It can feel time-consuming to stay abreast of the moves your competitors are making. ...

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Convert trade-show connections into clients
Posted Saturday, September 3, at 12:54 AM

Does your company actually close sales on the trade show floor? Trade shows can certainly heighten your brand awareness and guide prospects into your sales pipeline. However, unless you're selling goods or services at the trade show itself, your sales team needs a compelling follow-up strategy--and it starts before the event ends...

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How top sales teams maximize trade shows
Posted Friday, August 26, at 11:27 PM

Your marketing team can go all out before a trade show. They can create a compelling booth design, write informative collateral and come up with exciting giveaways to grab attention. However, no matter how great your marketing team might be, none of these marketing investments will ever pay off in closed sales--unless your sales team shows up prepared...

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How Fortune 500 brands use Instagram
Posted Saturday, August 20, at 12:09 AM

Now with more than a half billion users, mobile photo-sharing site Instagram has surpassed Twitter in popularity. In fact, according to GlobalWebIndex, it is the fastest growing major social media network. So what is driving Instagram's meteoric rise? Overall consumer appetites for photo and video content is certainly a dominant factor, but demographically speaking, it's young people that Instagram has to thank for its growth. ...

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Proven plays to win referrals
Posted Friday, August 12, at 10:58 PM

It's not news that creating an active referral pipeline is a game-changer for B2B sales teams. A recent Nielsen consumer insights survey revealed that up to 92 percent of people trust word-of-mouth recommendations from friends over any other form of advertising...

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Ignite your social followers
Posted Saturday, August 6, at 12:25 AM

How many times have you found yourself staring at your company's social media page wondering why you are struggling to get your followers to engage? It's easy to wonder how so many people could have so little to say. Many of us have gotten caught in the wormhole of chasing followers, expecting a predictable correlation between the number of followers you have and the engagement that will reflect on your page...

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Market with a startup mindset
Posted Saturday, July 23, at 12:07 AM

Having spent the lion's share of my career marketing national corporations, I would certainly say there is a science to marketing at that level and the better brands market like well-oiled machines. Opening my own business ten years ago, however, and partnering with countless startups through those years, I've also learned there's a thing or two startups can teach the big boys about marketing...

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Mapping the DNA of high-performing sales talent
Posted Friday, July 15, at 11:44 PM

Sales linguistic expert -- Steve W. Martin -- reveals, in the Harvard Business Review, the results of a fascinating study of the commonalities present in high-performance salespeople. His findings are the result of extensive analysis of more than 1,000 salespeople across the country. ...

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6 signs your website doesn't work for you
Posted Friday, July 8, at 11:58 PM

Your website is a first look into your company. It's a reflection of your company's culture as well as your leadership. But simply having a website isn't enough. It must have a purpose -- and if that purpose doesn't yield measurable results, this could be the first sign that your website no longer fits the needs of your company...

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The science behind viral content
Posted Saturday, July 2, at 12:17 AM

The study of content popularity dates back to Aristotle in 350 B.C. who was curious about what makes for a persuasive, memorable speech that would ensure his message was passed from person to person. His conclusion was ethos, pathos and logos -- meaning content should have an ethical, emotional and logical appeal. Modern studies indicate this initial thinking is still relevant today...

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The CEO challenge
Posted Friday, June 10, at 11:24 PM

We have all heard the sentiment that successful CEOs must spend sufficient time focused "on the business," not just operating "in the business." As CEOs, we often get so far into the weeds of operating our respective businesses that we rarely take a concerted step back to think strategically about the direction of our companies. ...

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Characteristics of sales winners
Posted Saturday, May 28, at 12:03 AM

Do you struggle to pinpoint exactly what makes your top sales performers excel? While common, this challenge can make it impossible to consistently recruit high performers. It also makes it difficult to translate those qualities into training for other salespeople on your team that would allow your organization to more quickly scale. ...

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A lesson from Oprah
Posted Friday, May 20, at 11:52 PM

The service industry just isn't what it used to be. Mediocre is the norm and attention to detail seems all but lost in this fast-paced world. That's why companies that actually deliver on what they say they will, when they say they will, stand a breed apart...

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Rise of the subscription economy
Posted Saturday, May 14, at 12:01 AM

Today, you can buy about anything on subscription, including dog toys from BarkBox, razors from Dollar Shave Club, streaming video content from Netflix, music from Spotify, beauty samples from Birchbox, ready-to-make meals from Blue Apron and even rental cars from Zipcars...

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Trust creates undeniable sales advantage
Posted Friday, May 6, at 12:43 AM

I find myself inspired today by a book, recommended by a colleague, called "The Speed of Trust" by Stephen M. R. Covey. You are probably familiar with Covey's father, who wrote The "7 Habits of Highly Effective People." The "Speed of Trust" dissects what is truly at the heart of great leadership. Trusted leaders accomplish more at a faster rate and at a lower cost. In other words, as trust goes up, speed goes up and costs go down...

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Data-driven marketing decisions spark growth
Posted Friday, April 29, at 11:34 PM

Correctly analyzed, data can be a catalyst for predictable, incremental growth and transformative change in your organization. However, we all know there's more to creating measurable outcomes through data analysis than just crunching the numbers. For example, it's no surprise that the lawn-care industry is seasonal, kicking into high gear in the spring and summer. ...

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The truth CEOs must help employees realize
Posted Saturday, April 23, at 12:04 AM

A "company-wide sales culture." Every CEO and business owner dreams of it, but few realize it. It is where everyone in the organization plays some role in supporting sales and growth efforts, though roles will vary. The most commonly cited reason for its absence is that most of an organization's employees aren't sales professionals and therefore don't have selling skills. That may be true, but it is not a valid deterrent...

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Is distraction crushing your growth potential?
Posted Friday, March 25, at 10:44 PM

Business owners, marketing professionals and sales professionals -- those that carry perhaps the greatest responsibility for driving company growth -- are collectively facing a potentially catastrophic time epidemic. We are experiencing a perfect storm of more social media channels than ever before, an unprecedented level of marketing analytics at our disposal, more fragmented advertising outlets, and rising consumer expectations around segmentation and personalization. It can be overwhelming...

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Guerilla Sales & Marketing
Lori Turner-Wilson
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company. Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County. She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing." Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.