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Sunday, Feb. 1, 2015
Super Bowl ad preview
Posted Sunday, February 1, at 12:41 AM
Regardless of what happens on the field, history will be made at this year's Super Bowl of advertising -- starting with a record price tag of roughly $4.5 million for a 30-second spot, a significant spike from the $4 million advertisers forked over last year. ...

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Selling professional services
Posted Saturday, January 24, at 7:18 PM

Architects, lawyers, engineers, accountants and consultants: I am betting that you didn't get into the professional services field because you have a natural affinity for sales. It is more likely that the mere thought of selling makes your stomach turn a bit and as a result, you probably make very little time for it...

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How to deal with prospect stall tactics
Posted Saturday, January 17, at 7:27 PM

Those in sales inevitably face stall tactics designed to prevent prospects from either having to make a decision or having to tell you no. It can be one of the most challenging of the sales objections, because the root cause of the stall is often not directly or immediately known...

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Top 10 marketing trends that matter for 2015
Posted Saturday, January 10, at 7:01 PM

2015 marketing trend reports are a dime a dozen this time of year, though in reality many focus on fads, which by definition, have fleeting popularity. Fads are for gamblers. Marketing trends, on the other hand, are generally slower building, longer lasting and ideally a result of factual supporting data. As such, the RedRover Sales & Marketing team is predicting these ten marketing trends worthy of consideration in your 2015 marketing strategy...

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4 transformational sales resolutions
Posted Saturday, January 3, at 7:45 PM

Change is hard for most people, but only through change can we grow. The New Year is the perfect time to take a hard look at what worked in your sales approach and what didn't deliver for you in 2014, to break ineffective sales habits, and to resolve to adjust your approach. Consider these four resolutions for 2015 to ensure you start the year ahead of the pack. While seemingly fundamental on the surface, mastering these sales skills will transform your sales performance...

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Make these LinkedIn resolutions for 2015
Posted Saturday, December 27, at 7:15 PM

Much like the old adage that we only use 10 percent of our brains, you may fall into the camp of LinkedIn users leveraging less than a 10th of what this robust business-networking platform has to offer. If you have been guilty of chronic LinkedIn underutilization this year, make these 2015 LinkedIn resolutions to jump-start your professional networking and development in the New Year. Your personal brand, company brand and career success have much to gain...

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Ad retargeting drives sales but may spoil holiday surprise
Posted Saturday, December 20, at 7:52 PM

When you shop Amazon for a product and then see that same product in a Facebook ad days later, it is certainly not a coincidence. It is a marketing strategy called ad retargeting, and it is dominating online advertising. Here's how it works. Most consumer-focused websites have long utilized what is called a "cookie" to track your interactions with their site. ...

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8 social media missteps every business should avoid
Posted Saturday, December 13, at 7:30 PM

Social media can be an effective marketing channel and the cost to entry -- the hard cost that is -- is relatively low. Consider, though, your annual salary multiplied by the number of hours you and your team spend on social media each year, and you will no doubt want to ensure that you are getting the most out of that significant time investment by avoiding these common missteps...

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Resolve to stop these 10 useless PR tactics in 2015
Posted Saturday, December 6, at 9:16 PM

The explosion of the Internet and the ensuing 24/7 news cycle combined with a significant reduction in reporting staff at most media outlets over the past decade has created a perfect storm driving a significant shift in public relations (PR) tactics that are effective and worth your time. If you are still deploying any of these tactics, make it your 2015 resolution to better invest your time for a better result...

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Mobile dependency energizes text marketing
Posted Saturday, November 29, at 8:02 PM

The average consumer typically has at least one mobile device within arms reach at any given time throughout the day. Our growing dependency on these devices has increased the opportunity for marketers to reach targeted consumers with greater immediacy than ever before via text marketing. ...

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Mobile advertising trends
Posted Saturday, November 22, at 7:15 PM

2014 marked the first year that mobile Internet usage surpassed desktop, which is no doubt why a recent Forrester Research study predicts sales from consumers shopping on mobile phones will increase to $38 billion this year. In fact, the average-order size on smart phones is expected to nearly match those on desktops and tablets this year, indicating a growing consumer comfort level in shopping via mobile devices...

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'Success is a lousy teacher'
Posted Wednesday, November 19, at 1:43 AM

In sales, as in life, many a person throws in the towel after failure, not realizing that failure is actually an inevitable outcome of the innovative. Thomas Edison is reported to have had more than 1000 failures before finally inventing a practical electric light bulb. Aptly, he said, "Many of life's failures are people who did not realize how close they were to success when they gave up."...

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Why your brand should care about millennials -- now
Posted Saturday, November 8, at 7:23 PM

Millennials. They're unmotivated. They lack the work ethic of their Gen X predecessors. They're perfectly happy living off mom and dad versus making their own way. They'll never really have spending power. Believe these uninformed sentiments, and you'll miss out on the greatest marketing opportunity since social media...

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Say goodbye to 'hope and a prayer' marketing
Posted Saturday, November 1, at 9:11 PM

The average company spends 3 to 5 percent of revenue on marketing, which is certainly not a trivial expense. Why, then, do so many companies invest so little time in the construction of the marketing plan that ensures that investment is well spent? Your organization's ability to maintain, let alone grow share, is riding on the strength of that plan. ...

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Avoid these four common perils of unintentional salespeople
Posted Saturday, October 25, at 7:13 PM

If you are an owner or manager, odds are you are in sales to some degree -- whether intentionally or not. Unintentional salespeople may not think of their primary role as selling, but find they spend much of their day doing just that -- from selling their expertise to ideas to products. ...

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The psychology behind persuasive headlines
Posted Saturday, October 18, at 8:08 PM

If you are writing lackluster headlines, you are wasting your time developing marketing content that will never be read. Too often, the headline is a mere afterthought, which is a colossal misstep. Copyblogger reports that eight of 10 people seeing your headline will read it, but only two out of 10 will read the accompanying article -- and that's only if your headline is compelling...

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Top advertising week trends
Posted Saturday, October 11, at 7:42 PM

Advertising geeks from across the nation unite annually at "Advertising Week" to hear industry experts share opinions on the current state of advertising and predictions for the future. As the 2014 conference comes to a close, four key trends have bubbled to the surface -- trends you'll want to keep in mind as you craft your 2015 marketing strategy...

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Social media impact on buying decisions
Posted Monday, October 6, at 10:47 PM

Research giant Gallup released its State of the American Consumer Report in June of this year with the overarching finding that few brands are winning the battle for consumer engagement. Those that are, inevitably steal share and pull away from the competitive pack...

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Top 5 sales excuses
Posted Saturday, September 27, at 7:21 PM

Sales greats have the ability to adapt based on their audience, are able to embrace rejection as an express pass to their next "yes," and generally have a high degree of emotional intelligence. But even veteran sales pros can fall into the trappings of excuse making as a way to cope with sales hurdles...

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5 top sales negotiation mistakes
Posted Saturday, September 20, at 7:09 PM

More than 75 percent of the sales reps I've coached through the years cite price as their No. 1 objection. Given the state of our economy for the last several years, it's no wonder. And even though our economy is beginning to rebound, the side effect of a recession is the bargainer's mindset that it creates in the market. It's a reality salespeople everywhere face, and the reason why sharpening sales negotiation skills is vital. Avoid these top-negotiating mistakes to improve sales performance...

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Guerilla Sales & Marketing
Lori Turner-Wilson
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company. Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County. She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing." Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.
Hot topics
Super Bowl ad preview
(0 ~ 12:41 AM, Feb 1)

Selling professional services
(0 ~ 7:19 PM, Jan 24)

How to deal with prospect stall tactics
(0 ~ 7:27 PM, Jan 17)

Top 10 marketing trends that matter for 2015
(0 ~ 7:01 PM, Jan 10)

4 transformational sales resolutions
(0 ~ 7:45 PM, Jan 3)