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Monday, Oct. 24, 2016
Self-trust boosts integrity and sales performance (10/22/16)

Why sales training doesn't work (10/15/16)

5 tips to keep your marketing emails out of the trash (10/08/16)

12 crucial social media metrics (10/01/16)

How could your brand capitalize on live-streaming? (09/23/16)

7 irrefutable laws of social-media marketing (09/16/16)

Plan ahead in these 4 areas for 2017 (09/09/16)

Convert trade-show connections into clients (09/03/16)

How top sales teams maximize trade shows (08/26/16)

How Fortune 500 brands use Instagram (08/20/16)

Proven plays to win referrals (08/12/16)

Ignite your social followers (08/06/16)

Market with a startup mindset (07/23/16)

Mapping the DNA of high-performing sales talent (07/15/16)

6 signs your website doesn't work for you (07/08/16)

The science behind viral content (07/02/16)

The CEO challenge (06/10/16)

Characteristics of sales winners (05/28/16)

A lesson from Oprah (05/20/16)

Rise of the subscription economy (05/14/16)

Trust creates undeniable sales advantage (05/06/16)

Data-driven marketing decisions spark growth (04/29/16)

The truth CEOs must help employees realize (04/23/16)

Is distraction crushing your growth potential? (03/25/16)

Be a rock star! Be a resource (03/18/16)

Stop settling for ordinary (03/11/16)

How public relations can increase visibility and help your small business grow (03/04/16)

Creating a flexible sales pitch (02/27/16) 1

Three phases of effective brainstorming (02/19/16)

Super Bowl ad winners and losers (02/10/16)

Super Bowl advertising huge gamble (01/30/16)

The death of 'digital' marketing (01/22/16)

Navigating the wildly complex purchase process (01/16/16)

Mobile is everything (01/08/16)

Meteoric rise of digital leaves TV in dust (12/31/15)

Video to dominate in 2016 (12/24/15)

App explosion projected for 2016 (12/19/15)

Next evolution of social media (12/12/15)

Expand sales team reach without headcount (12/05/15)

All the business you're losing from Siri (11/28/15)

Proximity marketing skyrockets (11/21/15) 1

Top 10 2016 marketing trends (11/14/15)

Delivering value to educated buyers (11/06/15)

Get real results from LinkedIn (10/31/15)

Let your team lead (10/24/15)

Are salespeople born or made? (10/17/15)

Six ways to gauge if your business is built to last (10/10/15)

How to destroy workplace trust (10/03/15)

Sales teams create advocates (09/26/15)

Sales and marketing disconnects (09/19/15)

Use EQ vs. IQ to recruit sales talent (09/12/15)

The priorities of the data-driven marketer (09/05/15)

Death of a sales team (08/28/15)

The sales team of the future (08/21/15)

Defining your ideal millennial client (08/14/15)

The tortoise and the hare of sales (08/07/15)

The evolution of consultative sales (07/31/15)

Curiosity closed the sale (07/25/15)

5 best practices to boost sales efficiency (07/18/15)

How to ask the tough questions (07/10/15)

Engaging followers via LinkedIn company page (07/03/15)

Sales measurement techniques that move the needle (06/26/15)

Predicting sales and marketing plan returns (06/20/15)

Benefits of a dashboard in driving company performance (06/12/15)

Sales and marketing alignment drives revenue growth (06/06/15)

6 tips for selling to Millennials (05/30/15)

A biz-altering essential: repeatable sales process (05/23/15)

Six easy ways to kick referral fears (05/16/15)

What business leaders can learn from improv actors (05/08/15)

Google gets inside our heads (05/02/15)

Brand spokesperson offers larger voice (04/25/15)

Lessons learned from $800M cookie franchise (04/18/15)

Google: Go mobile or go home (04/11/15)

Prevent biz complacency (04/04/15)

Twitter marketing strategies (03/28/15)

Facebook marketing strategies (03/21/15)

What social channels work best (03/14/15)

Digital marketing for all generations (03/07/15)

PR that gets media results (02/28/15)

Building trust in sales (02/21/15)

Taking charge of reviews (02/14/15)

Super Bowl ad winners and losers (02/04/15)

Super Bowl ad preview (02/01/15)

Selling professional services (01/24/15)

How to deal with prospect stall tactics (01/17/15)

Top 10 marketing trends that matter for 2015 (01/10/15)

4 transformational sales resolutions (01/03/15)

Make these LinkedIn resolutions for 2015 (12/27/14)

Ad retargeting drives sales but may spoil holiday surprise (12/20/14)

8 social media missteps every business should avoid (12/13/14)

Resolve to stop these 10 useless PR tactics in 2015 (12/06/14)

Mobile dependency energizes text marketing (11/29/14)

Mobile advertising trends (11/22/14)

'Success is a lousy teacher' (11/19/14)

Why your brand should care about millennials -- now (11/08/14)

Say goodbye to 'hope and a prayer' marketing (11/01/14)

Avoid these four common perils of unintentional salespeople (10/25/14)

The psychology behind persuasive headlines (10/18/14)

Top advertising week trends (10/11/14)

Social media impact on buying decisions (10/06/14)

Top 5 sales excuses (09/27/14)

5 top sales negotiation mistakes (09/20/14)

Three secrets to closing more business (09/19/14)

Brand voice -- the ultimate competitive advantage (09/12/14)

ALS Ice Bucket Challenge spotlights power of viral video (09/03/14)

6 revealing sales interview questions (08/27/14)

Cold email mastery -- a click away from anyone (08/20/14)

How is your brand changing the world? Lessons from Apple. (08/13/14)

5 Pinterest marketing myths debunked (08/07/14)

Right-brained sales reps in a left-brained world (07/30/14)

10 surprising social media facts (07/23/14)

Top 10 email marketing best practices (07/17/14)

10 deadly sins of email marketing (07/08/14)

9 steps to build prospect trust (07/02/14)

5 Steps to Grow Your Email List (06/17/14)

Repeatable Sales Process Essential for Scalable Growth (06/17/14)

Marketing Lessons from Startups (06/17/14)

Save Your Sales Team from Extinction (Part 2 of 2) (06/17/14)

Selling to Connected Buyers (Part 1 of 2) (05/29/14)

Why Most Sales Proposals Fail (05/19/14)

The Opportunity in "No" (05/13/14)

Are Traditional Websites Dead? (05/06/14)

A Calling Card That Speaks Volumes (04/24/14)

Cold Calling Gets Bad Rap (04/15/14)

Talk Like TED In Your Sales Pitch (04/10/14)

Ambiverts Make Sales Rock Stars (04/02/14)

Measurement Holy Grail of Marketing (Part 2 of 2) (04/02/14)

Reports of Email's Death Greatly Exaggerated (Part 1 of 2) (03/18/14)

Vine Crawling Into Brand Marketing Strategies (03/11/14)

Stop Asking for Referrals (03/06/14)

2014 Search Engine Trends (02/25/14)

Role of Personal Branding in Business (02/19/14)

Your Biggest Competitor is Prospect Indecision (01/21/14)

The Psychology Behind Social Media (01/13/14)

2014 Game-Changing Sales Trends (01/09/14)

Christmas Miracle Goes Viral (12/30/13)

Social Media Predictions for 2014 (12/23/13)

Ensure Your 2014 Plan Delivers (12/11/13)

Online Marketing Ideas for the Holidays (12/11/13) 1

5 Fast Ways to Tick Off Google (11/20/13)

Investing in the Right Social Media Networks (Part 2 of 2) (11/19/13)

Investing in the Right Social Media Networks (Part 1 of 2) (11/12/13)

Top Twitter Turnoffs (10/22/13)

Shiny Object Syndrome, an Entrepreneurial Malady (10/15/13)

Universal Sales Pitfalls (Part 2 of 2) (10/08/13)

Top Reasons Salespeople Fail (Part 1 of 2) (09/30/13)

Six Internet Marketing Myths Dispelled (09/27/13) 1

Six Sure-Fire Tips for Shortening the Sales Cycle (09/17/13)

Only 2% of Sales Close at First Meeting; Tenacity Pays (09/09/13) 1

10 Easy Ways to Attract Pinterest Followers (09/03/13)

Psychology of Selling in a Knowledge Economy (08/27/13)

CEOs Report Inbound Marketing Pays Off (Part 2 of 2) (08/20/13)

Convert Inbound Leads -- Sales Holy Grail (Part 1 of 2) (08/12/13)

Surviving Crises -- The Southwest Model (08/06/13)

Narrowcasting Kills Broadcast Marketing (07/29/13)

Ten No-Nonsense Negotiating Strategies (Part 2 of a 2 part series) (07/23/13)

Stop Bargaining; Start Negotiating (Part 1 of a 2 part series) (07/16/13)

Talk Their Talk to Boost Sales (07/08/13)

Research Proves Optimists Sell More (07/01/13)

How to Guide: Convert Web Traffic to Sales (06/18/13)

The Secret of Instant Rapport (06/03/13)

Push Vs. Pull Marketing -- You Need Both (05/21/13)

Five Assumptions That Cost You Sales (05/13/13)

Time Management Secrets for Sales Pros (05/07/13) 1

The Psychology of Pricing (04/15/13)

Real-Time Marketing -- New Brand Imperative (04/08/13)

Sales: The Missing Ingredient in PR (03/25/13)

Cracking the Facebook Code: Measuring Success in Social Media (03/19/13)

Spend Six to Eight Times Less on Marketing by Teaching Customers to Think of You First (03/14/13)

10 Marketing Strategies You Must Stop Using (02/26/13)

Super Bowl Ad MVPs -- From Brilliant Bonfires to Dying Embers (02/04/13)

Epic Marketing Fails of 2012 (01/29/13)

Your Online Reputation Could Be Killing Your Business (01/22/13)

Customers Pay 25% More for Better Experience (01/15/13)

Seven Deadly Sales Sins (01/07/13)

Top 2012 Social Media Campaigns (12/26/12)

Inherent Dangers of DIY Marketing (12/20/12)

Inspirational Quotes in Celebration of Zig Ziglar (12/10/12)

Facebook's Dirty Little Secret and How to Combat It (11/19/12)

10 Sales and Marketing Lessons from the 2012 Presidential Campaign (11/13/12) 2

Leveraging Pinterest for Holiday Sales (10/29/12)

Cultivating Relationships with Five Distinct Buyer Types (10/09/12)

3 Tips for Improving a Struggling Sales Team (09/25/12)

Impact of Google's Recent Updates on Your Business (09/10/12)

5 Best Practices for Leveraging Pinterest (Part 2 of 2) (08/27/12)

Pinterest's Growth Piquing Serious Retailer Interest (Part 1 in a two-part series) (08/21/12)

Decoding the Secret Language of Prospects (08/07/12)

Adapt or Die (07/30/12)

Rip Off the Band-Aid (07/16/12)

Mastering the Perfect Pitch -- A Sales No-Hitter (07/09/12)

Referrals -- Fast Track to High Close Ratios (06/27/12)

Pipe Kitty Makes Greenway a Viral Marketing Sensation (06/19/12)

Google Page One -- the Holy Grail (06/14/12)

Does your brand have personality? (06/05/12)

Ten Most Common Sales Problems (05/23/12)

Utilize Storytelling to Sway Customers (05/15/12)

Creating a Last Impression with Ambient Marketing (05/08/12)

How to Spot Great Sales Talent -- Top 10 Traits (04/30/12)

Ready or Not, Facebook Timeline Is Here (04/23/12)

Five Secrets to Embracing Sales Rejection (04/16/12)

Intrusive marketing has advantages, but slippery slope (04/09/12)

Guerilla Sales & Marketing
Lori Turner-Wilson
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company. Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County. She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing." Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.