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Tuesday, Sep. 2, 2014
6 revealing sales interview questions (08/27/14)

Cold email mastery -- a click away from anyone (08/20/14)

How is your brand changing the world? Lessons from Apple. (08/13/14)

5 Pinterest marketing myths debunked (08/07/14)

Right-brained sales reps in a left-brained world (07/30/14)

10 surprising social media facts (07/23/14)

Top 10 email marketing best practices (07/17/14)

10 deadly sins of email marketing (07/08/14)

9 steps to build prospect trust (07/02/14)

5 Steps to Grow Your Email List (06/17/14)

Repeatable Sales Process Essential for Scalable Growth (06/17/14)

Marketing Lessons from Startups (06/17/14)

Save Your Sales Team from Extinction (Part 2 of 2) (06/17/14)

Selling to Connected Buyers (Part 1 of 2) (05/29/14)

Why Most Sales Proposals Fail (05/19/14)

The Opportunity in "No" (05/13/14)

Are Traditional Websites Dead? (05/06/14)

A Calling Card That Speaks Volumes (04/24/14)

Cold Calling Gets Bad Rap (04/15/14)

Talk Like TED In Your Sales Pitch (04/10/14)

Ambiverts Make Sales Rock Stars (04/02/14)

Measurement Holy Grail of Marketing (Part 2 of 2) (04/02/14)

Reports of Email's Death Greatly Exaggerated (Part 1 of 2) (03/18/14)

Vine Crawling Into Brand Marketing Strategies (03/11/14)

Stop Asking for Referrals (03/06/14)

2014 Search Engine Trends (02/25/14)

Role of Personal Branding in Business (02/19/14)

Your Biggest Competitor is Prospect Indecision (01/21/14)

The Psychology Behind Social Media (01/13/14)

2014 Game-Changing Sales Trends (01/09/14)

Christmas Miracle Goes Viral (12/30/13)

Social Media Predictions for 2014 (12/23/13)

Ensure Your 2014 Plan Delivers (12/11/13)

Online Marketing Ideas for the Holidays (12/11/13) 1

5 Fast Ways to Tick Off Google (11/20/13)

Investing in the Right Social Media Networks (Part 2 of 2) (11/19/13)

Investing in the Right Social Media Networks (Part 1 of 2) (11/12/13)

Top Twitter Turnoffs (10/22/13)

Shiny Object Syndrome, an Entrepreneurial Malady (10/15/13)

Universal Sales Pitfalls (Part 2 of 2) (10/08/13)

Top Reasons Salespeople Fail (Part 1 of 2) (09/30/13)

Six Internet Marketing Myths Dispelled (09/27/13) 1

Six Sure-Fire Tips for Shortening the Sales Cycle (09/17/13)

Only 2% of Sales Close at First Meeting; Tenacity Pays (09/09/13) 1

10 Easy Ways to Attract Pinterest Followers (09/03/13)

Psychology of Selling in a Knowledge Economy (08/27/13)

CEOs Report Inbound Marketing Pays Off (Part 2 of 2) (08/20/13)

Convert Inbound Leads -- Sales Holy Grail (Part 1 of 2) (08/12/13)

Surviving Crises -- The Southwest Model (08/06/13)

Narrowcasting Kills Broadcast Marketing (07/29/13)

Ten No-Nonsense Negotiating Strategies (Part 2 of a 2 part series) (07/23/13)

Stop Bargaining; Start Negotiating (Part 1 of a 2 part series) (07/16/13)

Talk Their Talk to Boost Sales (07/08/13)

Research Proves Optimists Sell More (07/01/13)

How to Guide: Convert Web Traffic to Sales (06/18/13)

The Secret of Instant Rapport (06/03/13)

Push Vs. Pull Marketing -- You Need Both (05/21/13)

Five Assumptions That Cost You Sales (05/13/13)

Time Management Secrets for Sales Pros (05/07/13) 1

The Psychology of Pricing (04/15/13)

Real-Time Marketing -- New Brand Imperative (04/08/13)

Sales: The Missing Ingredient in PR (03/25/13)

Cracking the Facebook Code: Measuring Success in Social Media (03/19/13)

Spend Six to Eight Times Less on Marketing by Teaching Customers to Think of You First (03/14/13)

10 Marketing Strategies You Must Stop Using (02/26/13)

Super Bowl Ad MVPs -- From Brilliant Bonfires to Dying Embers (02/04/13)

Epic Marketing Fails of 2012 (01/29/13)

Your Online Reputation Could Be Killing Your Business (01/22/13)

Customers Pay 25% More for Better Experience (01/15/13)

Seven Deadly Sales Sins (01/07/13)

Top 2012 Social Media Campaigns (12/26/12)

Inherent Dangers of DIY Marketing (12/20/12)

Inspirational Quotes in Celebration of Zig Ziglar (12/10/12)

Facebook's Dirty Little Secret and How to Combat It (11/19/12)

10 Sales and Marketing Lessons from the 2012 Presidential Campaign (11/13/12) 2

Leveraging Pinterest for Holiday Sales (10/29/12)

Cultivating Relationships with Five Distinct Buyer Types (10/09/12)

3 Tips for Improving a Struggling Sales Team (09/25/12)

Impact of Google's Recent Updates on Your Business (09/10/12)

5 Best Practices for Leveraging Pinterest (Part 2 of 2) (08/27/12)

Pinterest's Growth Piquing Serious Retailer Interest (Part 1 in a two-part series) (08/21/12)

Decoding the Secret Language of Prospects (08/07/12)

Adapt or Die (07/30/12)

Rip Off the Band-Aid (07/16/12)

Mastering the Perfect Pitch -- A Sales No-Hitter (07/09/12)

Referrals -- Fast Track to High Close Ratios (06/27/12)

Pipe Kitty Makes Greenway a Viral Marketing Sensation (06/19/12)

Google Page One -- the Holy Grail (06/14/12)

Does your brand have personality? (06/05/12)

Ten Most Common Sales Problems (05/23/12)

Utilize Storytelling to Sway Customers (05/15/12)

Creating a Last Impression with Ambient Marketing (05/08/12)

How to Spot Great Sales Talent -- Top 10 Traits (04/30/12)

Ready or Not, Facebook Timeline Is Here (04/23/12)

Five Secrets to Embracing Sales Rejection (04/16/12)

Intrusive marketing has advantages, but slippery slope (04/09/12)

Guerilla Sales & Marketing
Lori Turner-Wilson
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company. Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County. She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing." Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.