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Inspirational Quotes in Celebration of Zig ZiglarPosted Monday, December 10, 2012, at 5:47 PM
Author, motivational speaker and consummate salesman Zig Ziglar died in late November at the age of 86. Heralding from Yazoo City, Mississippi, Ziglar impacted the lives of salespeople worldwide. His influence was undeniable and his legacy, long lasting. This compilation of "Zigisms" is in celebration of his life's work. May they bring you inspiration.
"Lack of direction, not lack of time, is the problem. We all have twenty-four hour days." The unfocused salesperson is rarely able to navigate his way through the clutter to success. Plan your work and work your plan. The rest is just noise.
"People don't buy for logical reasons. They buy for emotional reasons." Only after prospects like and trust you will they work to find a rational reason to buy from you. If you're selling on logic alone, you're pushing the proverbial boulder uphill.
"Stop selling. Start helping." Walk into each prospective sales meeting with a genuine desire to help that prospect find a solution that's right for them, even if the solution isn't you. Then they'll see you as an authentic business partner of value. In the end, you'll close more business and generate more referrals.
"If you aim at nothing, you will hit it every time." Set specific sales activity targets every day. Loosely structured goals are loosely achieved.
"Timid salesmen have skinny kids." Get your mind right. If you genuinely believe in what you're selling -- that you can truly help people -- then you have an obligation to tell the world.
"Remember that failure is an event, not a person. Yesterday ended last night." The path to success is paved with failures. If you're afraid to fail, you may never have the courage to find success. Don't fear failure. Learn from it and get past it, quickly.
"It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." Hire salespeople with all three and you can teach the rest. Skills can be learned. Character and commitment are either within us or not.
"Sometimes adversity is what you need to face in order to become successful." Some of the greatest selling successes I've ever witnessed were predicated by great failure. Use that adversity to light a fire inside.
"Your attitude, not your aptitude, will determine your altitude." Life is too short to surround yourself with negativity. Build an inner circle of positive thinkers with a can-do attitude. Enthusiasm is contagious.
Lori Turner-Wilson is an award-winning columnist and Founder/CEO of RedRover Sales & Marketing, www.redrovercompany.com. You can follow RedRover on Twitter (@redrovercompany and @loriturner) and Facebook (facebook.com/redrovercompany).
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Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand's franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she managed the corporation's internal culture initiatives, communications, and employee recognition programs. Other positions held include Sr. Communications Director/Corporate Editor for TCBY Enterprises, Inc., and Vice President of Marketing for First National Banking Company. Lori is a founding sponsor and member of the Board of Directors for LaunchMemphis -- an organization committed to developing an entrepreneurial community in Memphis comprised of investors, entrepreneurs and local organizations. In addition, Lori is on the Board of Directors of the Sales and Marketing Society of the Mid-South and on the Advisory Board for the Humane Society of Memphis and Shelby County. She is a sought-after speaker in the Memphis area, delivering sales and marketing keynote addresses and workshops to organizations like: the Memphis Chapter of the American Advertising Federation, the Sales & Marketing Society of the Mid-South, LaunchMemphis, EmergeMemphis, the Memphis Regional Chamber, the National Association of Women Business Owners, and the Hospitality Sales and Marketing Association International. Lori holds a B.S. in Marketing from the University of Nebraska, Lincoln, in addition to having completed the University of Colorado's School of Bank Marketing and Management. She is the recipient of numerous industry awards including local and district Addy's, Communicator awards, and a Telly. She received recognition as one of the Memphis Business Journal's "Top 40 Under 40" recipients in 2009. Lori also served as a contributing ghost writer for the renowned "Complete Idiot's Guide to Guerilla Marketing." Beyond her passions for marketing and dogs of all shapes and sizes, Lori is an avid traveler, runner and foodie.
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