Dyersburg State Gazette blogs http://www.stategazette.com/blogs/ Recent blogs from the Dyersburg State Gazette newspaper in Dyersburg, Tennessee en-us How to raise prices and keep customers (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68116 When planning your price increase, you probably thought about it all: The appropriate increase amount based on competitive standards; which products or services will be affected; and, the amount of business your company can afford to lose as a result of the change. But too often companies forget their customers when they outline a price increase strategy. A communication plan is a key part of implementation and should never be an afterthought. Price increases are a necessary part of business.... Sat, 21 Jan 2017 01:45:54 -0600 Happy Inaugural Day! (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68112 In my mind today, it was flooded with media. As I grabbed my phone to start my morning routine, the news notifications were making my phone shake as I tried to focus on my paperback devotional. Typically, I turn the phone over to block out the world while I meditate and read. This morning I started clicking and reading about the hot button topic, the inauguration of the 45th president. I read both sides: the pro and against. I read about violence as Trump followers had their... Fri, 20 Jan 2017 16:46:13 -0600 The Meaning of MLKJ Day (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68093 In my mind today, I'm thinking about St. Peter Claver, Dr. Martin Luther King Jr., and justice. Monday was the holiday dedicated to honoring the accomplishments of Dr. King and his leadership for the Civil Rights Movement. As an American History teacher, I loved this unit. We learned so much about love, respect, and justice. The historical footage was riveting to all of my students. I showed them the marches, the bus boycotts, the dangerous bus ride to the South to register voters, and... Wed, 18 Jan 2017 10:42:18 -0600 How sales promotions lose business (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68062 It’s a common practice in business to set up a booth at the same trade show every year out of habit as part of your sales promotion strategy. Businesses show up, set up the same table display, and use the same fishbowl to collect many of the same business cards as they did in prior years. But what happens after the show? Sales teams often characterize a successful trade show based on the number of interactions with existing and prospective customers. But, without collecting and... Sat, 14 Jan 2017 00:00:00 -0600 Fitness Tip: Standing Cactus (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68063 Targets : Improves posture and strengthens back Start facing the wall. Place your right forearm on the wall with your right hand in line with your right elbow. Your right elbow should be even with your right shoulder and make a 90-degree angle. Your upper arm should be parallel to the floor. Relax your right shoulder toward the wall and turn to the left. Fri, 13 Jan 2017 00:50:33 -0600 Smiles (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68031 Smiles In my mind today, I'm peaceful. I apologize about not writing as often as I should. My mind has been focused on honoring my friend. She's on the other side and I'm so happy for her. I used my charity tools at her visitation. Remember students our three goals for 2017? That's right, charity, love, and justice. What charity tool did I use? I smiled, gave hugs, and shed tears of happiness. I observed the fruit of her life. It was full of charity. You know what most people... Mon, 09 Jan 2017 10:11:06 -0600 Crafting the right launch (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68022 The launch of a new product is just about as important as the actual product itself. As good as the product may be, if the launch is lackluster, the good product may sit on the shelf until it one day lands in a clearance bin. This isn’t what any business wants when debuting its latest and greatest idea. Research shows that only 35 percent of product launches are successful post launch. Yet, companies only get one shot at crafting the right launch. According to the 2017 State of Small... Fri, 06 Jan 2017 23:43:51 -0600 Fitness Tip: Bent-Over Dumbbell Rear Delt Raise (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68021 1. Stand up straight while holding a dumbbell in each hand. 2. While keeping your back straight and maintaining the natural arch of your back, lean forward so that your upper torso is parallel to the floor. 3. Let your arms hang in front of you perpendicular to the ground. The palms of your hands should be facing each other. This will be your starting position. 4. Keeping your torso forward and stationary, and the arms straight with a slight bend at the elbows, lift the dumbbells straight to... Fri, 06 Jan 2017 23:41:51 -0600 Death be not Proud (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68009 Death be not Proud By John Donne And better than thy stroke; why swell'st thou then? One short sleep past, we wake eternally And death shall be no more; Death, thou shalt die. When I think of Peggy, this quote from John Donne pops into my head. Death is inevitable for all of us humans. It will overcome us one day and that day is never known. I read a book after being diagnosed with a progressive motor neuron disease or atypical ALS or PMA. It was called Tuesdays with Morrie... Thu, 05 Jan 2017 13:40:18 -0600 Please continue your holiday spirit all year long (Blogging with Brandon: In My Own Words by Brandon Hutcheson) http://www.stategazette.com/blogs/brandonhutcheson/entry/67991 With it now the first week of January, the holiday season is officially over. No more hustle and bustle of travelling here and there, rearranging that silly elf on the shelf for the kids, or having to run to the store at the very last minute to buy that gift card for the cousin you just happened to forget about. Yes, the Thanksgiving/ Christmas/ New Year Holidays are over, and we can now all breathe again. We can go back to the way life was before the holiday trinity snuck up on us. That... Tue, 03 Jan 2017 14:37:15 -0600 Family, Beds of Roses, and Happy New Year! (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67968 Family, Beds of Roses, and Happy New Year! In my mind, I'm thinking about families and beds of roses. Do the two repel each other or are they similar? You reflect and decide on your perspective. That's your assignment today. Yesterday was the Feast Day of the Holy Family. They definitely did not have a bed of roses. Soon after Jesus's birth they have to flee to a foreign land, Egypt, until King Herod dies. When they emerge after his death, they put roots down in Nazareth.... Sat, 31 Dec 2016 11:47:08 -0600 Marketers ratcheting up Instagram investment (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67963 In a study by eMarketer, marketing professionals have spoken with gusto about their intended 2017 investments in Instagram. It was just September of 2015 when Instagram opened up advertising opportunities. However, the company is on track to bring in more than $1.85 billion in ad revenue this year, and that revenue is predicted to rise to $2.73 billion in 2017. Similarly, a poll of US marketers conducted by Advertising Age and RBC Capital Markets found that 30 percent of respondents were... Fri, 30 Dec 2016 03:01:25 -0600 Fitness Tip: Russian Twist (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67962 Targets: Obliques 1. Lie down on the floor placing your feet either under something that will not move or by having a partner hold them. Your legs should be bent at the knees. 2. Elevate your upper body so that it creates an imaginary V- shape with your thighs. Your arms should be fully extended in front of you perpendicular to your torso and with the hands clasped. This is the starting position. 3. Twist your torso to the right side until your arms are parallel with the floor while... Fri, 30 Dec 2016 02:42:40 -0600 New business ideas for the new year (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67926 It won’t be long before the ball will be dropping in Times Square, signaling a new year and a new start. While people everywhere vow to make changes in their personal lives, businesses should be no different. Take this time to take stock of the past year by examining what worked well and what didn’t go as planned. Once you have realized your successes and your disappointments, make a resolution to continue and improve upon what worked, while fixing what didn’t. Don’t... Fri, 23 Dec 2016 03:15:21 -0600 Fitness Tip: Reverse Crunch (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67925 1. Lie on the floor with your legs fully extended and arms to the side of your torso with the palms on the floor. Your arms should be stationary for the entire exercise. 2. Move your legs up so that your thighs are perpendicular to the floor and feet are together and parallel to the floor. This is the starting position. 3. While inhaling, move your legs towards the torso as you roll your pelvis backwards and you raise your hips off the floor. At the end of this movement your knees will be... Fri, 23 Dec 2016 03:13:31 -0600 Fitness Tip: Plank Punches (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67887 1. Begin in high plank position. 2. Shoulders, arms, and wrists should be in line with one another and make sure your back is flat. 3. Focus on engaging your core and glutes. 4. Raise your right arm and punch forward extending your arm straight out as you punch. 5. Motion is slow and controlled, core is to remain engaged throughout the entire exercise, as this will also assist in maintaining your balance (it will minimize tipping as you extend your arms for each punch). 6. Lower your right... Sat, 17 Dec 2016 01:44:00 -0600 Brand dissonance boosts marketing performance (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67886 The primary reason that most advertising fails is that the message sounds remarkably similar to most competitors in the marketplace. With all the advertising noise competing for consumer attention these days, it’s becoming increasingly challenging for the market to differentiate one brand from another. This translates to a waste of precious advertising dollars. It’s the equivalent of flushing your marketing budget down the drain. Why do so many brands struggle with “me... Sat, 17 Dec 2016 01:42:12 -0600 Today (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67862 In my mind today, everything is directing me to think of the present. No my wild students! Not Christmas presents, today. My today will be a trip to the ALS Clinic in Memphis. In the past, a trip to my neurologist in Nashville was always a day of tears. I know with my condition there is little to no hope of longevity, physical activity, and independence. My neurologist appointments would have me compile lists of what I had lost the prior year. I had to stare into the face of disparity and my... Wed, 14 Dec 2016 11:36:14 -0600 Five fresh ways to add value (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67835 Any salesperson who’s been in the game for more than a day knows that products and services aren’t sold based on price. Top sales pros first focus on the value of what they are selling and how it can best meet the customer’s needs. But today’s consumers are more informed than ever. According to a recent Accenture survey, 88 percent of customers research products online before making a purchase in a store. The numbers only go up for business-to-business sales. An... Sat, 10 Dec 2016 01:00:36 -0600 Christmas "Time" (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67826 Christmas "Time" In my mind today I'm thinking about time. I read this morning in eternity and on God's watch that 1,000 years could be one day. I also think of wrinkles in time like the book and time-travel tv shows and movies. Humans have been recording time since their existence. Songs are written about time. Kids have such a wonderful misconception of time. As children, 30 minutes is an eternity. As adults, time literally flies by and a 30 minute lunch is a blink of... Fri, 09 Dec 2016 12:34:45 -0600 Fitness Tip: Medicine Ball Sit-Up with Chest Press (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67807 Targets: Core 1. Lie on the mat with knees slightly bent. 2. Make sure your core is engaged and your entire back is flat against the mat. 3. Hold medicine ball at chest level. 4. Curl body up to a seated position. 5. Extend medicine ball directly out from the chest until arms are fully extended. 6. Curl down through the body, releasing through the core, slowly bringing medicine ball back to the chest and returning back flat against the mat. Sets of 2, with 24 reps each. Thu, 08 Dec 2016 00:14:43 -0600 5 killer sales call missteps (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67773 Good old-fashioned sales calls are making a reprisal given how few salespeople are leveraging them anymore. With digital communication now serving as the preferred form of initial outreach to new prospects, there is a sizable opportunity for sales reps skilled at making a truly impactful sales call. The resurgence of this timeworn sales technique is like the opportunity that now exists in the direct mail space, given how dependent brands have become on email and social communication. When you... Sat, 03 Dec 2016 00:48:37 -0600 Light, Human Contact, and Voices (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67757 Light, Human Contact and Voices In my mind today I'm thinking about light, human contact, and voices. Eternity has an all encompassing light. When we move from this life our souls are blinded with a great light that removes the "weight" of our earthly existence. That "weight" is worry, doubts, and confusion of completing our earthly race. Are we doing enough? Can we pay the bills? Will our children become grateful stewards? Is there even a God who saves?... Thu, 01 Dec 2016 10:39:44 -0600 Dip and Kick (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67753 Targets: triceps, glutes, core 1. Get into a reverse tabletop position, with your arms behind you, feet firmly planted flat on the floor, and torso facing up. 2. Then lower your butt to the ground and kick your right leg as you come up. Do this for 30 seconds on each side. Wed, 30 Nov 2016 23:47:04 -0600 Bring your social content to life (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67720 Most business owners have been advised about the importance social media plays in the success of a company. It is the new-age version of word-of-mouth referrals, and it’s more dynamic than any marketing channel that preceded it. Because social media is essential to your business, conversations about it often take on a tone of seriousness. However, this mindset is the antithesis of social media’s purpose. There is a way to treat social media as fun and innovative while still... Fri, 25 Nov 2016 23:47:56 -0600 Thanksgiving (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67700 Thanksgiving The holidays are upon us. In my mind, I'm thinking about Thanksgiving. It's always been one of my favorite holidays. I love my family and how we come together to share a meal and day together. We all bring a dish and try to replicate my mother's dressing. I eat that dressing for days after Thanksgiving. I eat it hot, cold, or three days old until it's gone. Thanksgiving falls on a different day each November as our earth revolves around the sun. It just so... Wed, 23 Nov 2016 13:33:32 -0600 Tears (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67699 Today in my mind I'm thinking about tears. I read about how Jesus wept bitter tears as he entered Jerusalem for the last time. There are all sorts of tears: joyful, angry, regretful, gut-wrenching, morose, and hurtful. The list could go as long as you want. Jesus felt empathy for his flock. He knew what would happen that fateful weekend. His heart literally ached. Bitter tears. We all have a lifetime of various tears. I admit lately I have had tears of many sorts. In my mind and body I have... Wed, 23 Nov 2016 13:28:46 -0600 Get a competitive advantage with a marketing map (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67672 It sometimes seems like marketing campaigns are an escalating game of chase. When your closest competition takes out an advertisement in the newspaper emphasizing their clients’ successes, you might feel like you need to make your presence known with a two-page spread doing the same. When your competition puts up a billboard about the efficiency of a product or service, you wonder if you need one, too. When they start advertising with client testimonials on television, you consider... Sat, 19 Nov 2016 02:05:29 -0600 Fitness Tip: Core (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67671 Targets: obliques 1. You’re on your side, either resting your elbow on the floor with your feet stacked, or a more advanced move would be to hold yourself up with one hand. 2. Your arm is extended into the air while holding the ball. 3. Lift and lower your hip up and down. Do 3 sets of 12. Sat, 19 Nov 2016 02:02:56 -0600 Moving Forward (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67596 In my mind today, I'm thinking about Americans, losing heart, and seasons of tears. I'll start with seasons of tears. Periodically, the "chink in my armor" is exposed. As I zip around ever so busily in my little hometown, I run from my crying days. Today, the cloud formed over my bed before my sweet husband could rouse me and pull me up to seated position to use the lift to transfer me into the chair at 6 am. Last night, a water pipe burst under the house so my peeps were a... Wed, 09 Nov 2016 16:56:20 -0600 10 offline marketing strategies that work (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67558 We’re so knee-deep in the digital age that the phrase “digital marketing” is now synonymous with “marketing.” As such, there is so much digital noise competing for the attention of consumers, your message can be easily lost. That’s why now, more than ever, a combination of offline and online strategies are your best bet. Consider these old-school, offline strategies as a way to break-through the digital clutter and win the hearts and minds of your... Sat, 05 Nov 2016 00:00:00 -0500 We the People (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67543 In my mind I'm thinking about divisions and civic duties. Students, remember when we did our Civics Unit? We started with the Preamble to the Constitution and examined each Article and Amendment. We not only memorized the Preamble but learned every word and the meanings. Posterity was one of the most important words we learned. I hope you still remember the definition. You grew lots of brain cells or dendrites that semester. You learned the responsibilities of each branch of the government... Thu, 03 Nov 2016 17:38:22 -0500 Fitness Tip: Isometric Hold for Core (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67533 1. While sitting in your chair at work or home, take a firm hold on each side of your chair. 2. Sit with your back straight, feet lifted off the floor, and pull on the chair in an upward motion while contracting your whole body (especially your belly). 3. Squeeze for 20 seconds, then release, and repeat 10 times. Thu, 03 Nov 2016 00:48:06 -0500 How planning wins the war on mediocrity (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67485 It's a scenario many sales leaders know too well: You hire talented people with stellar track records and are left bewildered when they struggle to make their numbers week after week. You coach them. You put them on performance improvement plans. You remind your team of minimum targets and echo their bonus incentives at every sales meeting. Yet your team's performance continues to decline and motivation nosedives as a result. But why would a team of professionals who should be soaring high... Sat, 29 Oct 2016 01:28:57 -0500 What is a Catholic? (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67470 Today and this week my devotion has had many mini biographies of strong women: Rosa Parks, Sadako Sasaki, and Sarah & Angelina Grimke. As a history teacher students, you know I love this. It amazes me at the strength of ordinary people have the strength and wherewithal to accomplish such extraordinary feats. There's a huge underlying theme that spurs humans to risk their hearts and lives for the greater good of humanity. Are all these persons of one particular denomination of church? No, not at... Thu, 27 Oct 2016 14:11:59 -0500 Fitness Tip: Isometric Hold for Glutes and Hamstrings (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67466 1. Lie on your back with your feet propped up in the chair. 2. Press your heels into the chair while lifting your pelvis and making a bridge with your back. 3. Your arms and hands are flat on the floor. 4. Now squeeze your glutes and hold. 5. You should feel the squeeze all the way through your legs and core. 6. Hold for 20 seconds, release, then repeat 10 times. Thu, 27 Oct 2016 01:21:13 -0500 Caution! Read at your own Risk! (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67432 Today I'm thinking seriously about poverty, legalism, and hypocrites. Watch out! I may step on some toes. Be forewarned. Your toes may be stepped upon as this lesson unfolds. No scanning or skimming today students. Please read it through the end. As a teacher in the public school sector, I'm well aware of the "Culture of Poverty" in our country. We, our republic, helped to manifest it and give it steam. It began by trying to "help" instead of empower our minorities after the Civil War. We had a... Mon, 24 Oct 2016 13:28:22 -0500 Self-trust boosts integrity and sales performance (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67418 I've always contended that there are few business professions as challenging as a career in sales, so it's not surprising that more than 45 percent of salespeople don't meet their annual quota, according to a CSO Insights 2015 Sales Compensation and Performance Management Study. The reasons are varied and often involve sales discipline. In the sales world, discipline is often defined as setting an activity schedule and sticking to it. I want to challenge you to think about discipline in a new... Sat, 22 Oct 2016 02:18:59 -0500 Fitness Tip: Banded Squat Jack (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67403 Targets: glutes and quads 1. Stand with your feet shoulder-width apart, a loop band around your thighs, and push your hips back while bending your knees to lower into a squat. 2. Stay low as you jump both legs out as far as you can. 3. Then jump them back in, maintaining a flat back. That's one rep, do 12 reps. Thu, 20 Oct 2016 01:56:51 -0500 Autumn March for ALS 2K16 (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67382 In my mind I'm thinking about multiplication, riches, and the future. This past weekend we created an event to continue a beautiful tradition of community love through the 26th annual 5K, Youth 1 mile race, and 2 mile walk. We tweaked it a bit and named it the Autumn March for ALS. Our generous little 'burg had given unselfishly for 25 consecutive years. They didn't disappoint this past Saturday! As we started this adventure, we had hoped to clear $500 for the ALS Foundation of West Tennessee.... Tue, 18 Oct 2016 08:42:14 -0500 Why sales training doesn't work (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67358 Imagine you're a football player and your coach shows you a new play by drawing it out on the white board. He asks you to execute the play in the next big game without ever practicing it. What is your likelihood for success? It's likely very low, even if you're an elite athlete, because elite athletes earn that moniker through hour upon hour of practice. Likewise, our successful execution of new sales skills naturally requires substantial practice before consistent and flawless behavior change... Sat, 15 Oct 2016 01:52:24 -0500 Fitness Tip: Banded Squat Jump (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67357 Targets: glutes and quads 1. Stand with your feet shoulder-width apart, a loop band around your thighs, and push your hips back while bending your knees to lower into a squat. 2. Stay low as you jump both legs out as far as you can. 3. Then Jump them back in, maintaining a flat back. That's one rep, do 12 reps. Sat, 15 Oct 2016 01:51:16 -0500 5 tips to keep your marketing emails out of the trash (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67310 On a typical day, the average professional receives about 100 emails and, according to a recent study, that number is only expected to grow. The average professional also is in the routine of quickly scanning the inbox and deleting emails that don't quickly catch their attention. It can be tough for any email these days to not end up in the trash bin. So how can you make your company's marketing emails stand out in a sea of doomed correspondence? If you want to get your email opened, the... Sat, 08 Oct 2016 01:07:50 -0500 Happiness or Joy (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67303 The last two months, I've been working at warp speed. Sunday School has started back as well as the Tween book club at the library. I've been conducting youth group on Wednesday nights and meeting the third Thursday of each month with an adult reading club at the public library. The Autumn March for ALS is literally days away and I'm praying for it to come together. I've been enjoying my family and friends. Life is so good, but ever so busy. This morning I read about Martha and Mary again.... Thu, 06 Oct 2016 14:18:41 -0500 Fitness Tip: Offset Reverse Lunge and Press (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67295 Targets: total body 1. Stand with your feet hip-width apart, a dumbbell in your right hand and resting on your right shoulder, your left arm out to your side. 2. Brace your core and step your left leg back as you bend your knees and lower into a lunge. 3. Step your left foot back in, just a few inches behind your right, as you press the weight directly overhead. 4. Lower the weight and bring your feet back to hip-width apart. That's one rep, do as many as you can for 30 seconds, repeat. Thu, 06 Oct 2016 01:38:40 -0500 12 crucial social media metrics (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67249 Most businesses of any size are at least experimenting with social media marketing these days, though most remain unsure if that notable time investment is really paying off. How do you know if you should continue down the social media path, invest more time and money, or shift your investment to another marketing channel entirely? Arriving at that decision begins by assessing your performance against these 12 crucial social media metrics -- which are extracted from a larger list published by... Sat, 01 Oct 2016 04:30:18 -0500 Seasons (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67203 Today in my mind, I'm thinking about seasons, lifting others up, sacrifice, and mercy. Ahh, yet another season change. Happy Fall! A year and a half ago, I started thinking about how many more seasons did I have left on earth. I was terribly sick and had no direction with my disease. I was going to the doctor with Ken. He had a pulmonary routine visit. You see, Ken and I are both very sick. In 2009, he was diagnosed with COPD, or emphysema. Think back. That was seven years ago. I had atrophy in... Mon, 26 Sep 2016 08:20:38 -0500 How could your brand capitalize on live-streaming? (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67191 Since Facebook Live launched in April of this year, live streaming events have become very popular. While competitor Periscope has been around since early 2015, Facebook has integrated live streaming directly into the timelines of 1.71 billion users, making these live videos more visible than ever. So far, most brands have avoided these live video streams because of the obvious risks of a live broadcast. However, even Thomas Jefferson knew that with great risk comes great reward. How can your... Fri, 23 Sep 2016 23:16:44 -0500 Fitness Tip: Banded Plank Walk (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67181 Targets: total body 1. Start in a push-up position with a loop band around both wrists. 2. Brace your core as you step both feet out to the left side, then walk your left hand forward as far as possible. 3. Step your feet back in and replace your left hand underneath your shoulder to return to start. 4. Step your feet to the right and walk your right hand forward, then reverse the movement to return to start. That's one rep, continue alternating for 12 reps. Thu, 22 Sep 2016 00:11:24 -0500 Glitter (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67166 In my mind today, I'm thinking about martyrs, dependence, "the good news," love, and glitter. Yes, glitter! As a teacher, we hid the glitter. We tried very hard to only use it on special projects and sparingly. It stays around forever once you use it. Admit it students, you LOVE glitter. As I read this morning, I read about martyrs of the French Revolution. These priest were to renounce the "good news" and say Christ was not the savior and King of their lives. On September 2, 1792, 150... Tue, 20 Sep 2016 13:57:55 -0500