Dyersburg State Gazette blogs http://www.stategazette.com/blogs/ Recent blogs from the Dyersburg State Gazette newspaper in Dyersburg, Tennessee en-us Fitness Tip: Bus Driver (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68809 Targets: delts, triceps, forearms 1. Stand with feet hip-width apart, holding a dumbbell with both hands, arms extended in front of you at shoulder height. 2. Keeping arms straight, rotate weight toward right until hands are stacked. Switch sides without pausing at center. Repeat 30 repetitions. Sat, 22 Apr 2017 00:34:03 -0500 Hitting the ceiling (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68808 Nearly every growing company faces a phenomenon -- at multiple points in its growth trajectory -- where the leadership team feels stuck, growth stalls or halts, and everything starts to feel complex. The strategies of the past that served them so well are no longer working. Revenue has plateaued and frustration is creeping into the organization. This experience is called "hitting the ceiling," and it's perfectly normal though understandably nerve- wracking the first time a... Sat, 22 Apr 2017 00:15:30 -0500 Happy Easter! (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68762 Happy Easter! In my mind today I'm peaceful. I have lived through another Lent and have been given assurance of more than an earthly life. Easter is to be celebrated not once a year but every single day. I just completed a very hectic Holy Week. I, too, need a respite or rest. The things that wear me out or make me so weak are also life giving. I was blessed that our Grands came for a two day visit as well as family and friends. They arrived in waves to fill our house, yard, and... Mon, 17 Apr 2017 12:40:42 -0500 Avoid the ‘me, me, me’ trap (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68753 It’s official — you are on the social media bandwagon. Your company has a presence on major social-media platforms because you want to drive traffic to your website, engage customers in conversation and learn their insights, build brand loyalty, deliver better customer service and manage your reputation. But just being on Facebook and Twitter won’t make those things happen. You have to work for it. Positioning your company as an information source can help you achieve those... Sat, 15 Apr 2017 01:14:57 -0500 Fitness Tip: Shoulder Press (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68752 1. Sit on floor with legs extended, holding a weight with both hands at chest, elbows to your side. 2. Lean torso back 45 degrees to start. 3. Sit up, pressing weight overhead (biceps will hug ears). Take 3 seconds to slowly lower to start. Do 20 reps. Sat, 15 Apr 2017 01:13:51 -0500 Responding to bad reviews (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68704 It’s a catch 22 type of situation. You need to put your business out there in this age of social media, but in doing so, you open yourself up to criticism, bad reviews and the like. Despite the risks, social media is a marketing tactic that is a must for most companies. If you aren’t out there, your competitors are, and that is riskier than the possibility of a bad review. Knowing you won’t please all of the people all of the time, understand that an occasional bad review will... Sat, 08 Apr 2017 01:02:22 -0500 Fitness Tip: Side Plank Fly (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68703 Targets: upper back, rear delts, abs, obliques 1. Start on floor in side plank on your left forearm about an arm’s length away from a dumbbell with right arm extended perpendicular from body and holding dumbbell with an overhand grip. 2. Keeping right arm straight, raise weight over right shoulder, opening up your chest, while lifting your torso off the floor. Take 3 seconds to slowly lower to start. Switch sides, repeat. Sat, 08 Apr 2017 01:01:04 -0500 Ode to Rachel Abigail (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68686 In my mind today it's flooded with memories and thoughts of a gift we were given 16 short years ago, our very own Rachel Abigail Alley. The lesson today my students is to find someone or something that is very dear and write an ode about it. I hear my back row grumbling, "What is an ode? She's getting fruitier by the day." It's simply a poem that shows reverence. It doesn't have to rhyme. It's descriptive so pack in your adjectives! The best part is that it's... Wed, 05 Apr 2017 11:04:33 -0500 PR is your fire department (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68648 Public relations departments are like fire departments. PR folks would much rather prevent your organizational fire than put it out. So, why is it that PR is almost always brought in after a crisis occurs? It’s simple. Many executives only see PR playing a role in generating earned media or planning events. While it is that; it’s so much more.R is often underestimated until it is needed to manage a crisis – or ‘put out a fire.’ The best practice for any business is... Sat, 01 Apr 2017 01:49:47 -0500 Fitness Tip: Pendulum Raise (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68647 Targets: rear delts, lats, rhomboids 1. Stand with feet hip-width apart, hold weight with both hands, palms down. 2. Hinge forward at the hips, shift dumbbell into your right hand, then lift to shoulder height. 3. Hold for 2 seconds, slowly lower back to starting position. Switch sides, repeat. 15 repetitions Sat, 01 Apr 2017 01:48:43 -0500 Why? (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68634 Why? In my mind this morning I'm thinking about life. Ken and I talked this morning about one of our readings. It was a sermon given in the fourth century. It discussed how we humans cling to this earthly life with all of our strength. We call in doctors, use machines, and go through excruciating treatments for a few extra moments on earth. Why? The point of the sermon was not to clutch desperately to this life, but to put that energy into preparing for our eternal life. I think about... Wed, 29 Mar 2017 13:06:11 -0500 Fitness Tip: High Pull (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68607 Targets: Traps 1. Stand with feet hip-width apart holding a dumbbell or kettlebell, arms down with elbows straight. 2. Pull dumbbell up to your chest, bending arms wide to sides and keeping wrists in line with forearms, pausing for 2 seconds at top. 3. Take 3 seconds to slowly lower to start. That’s 1 rep, do 20 reps. Sat, 25 Mar 2017 00:40:05 -0500 Business survival lessons from Palm (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68606 ~Editor’s Note: This is part two in a two-part series. When Palm Computing was in its heyday, many analysts thought they couldn’t be beaten. They had technology coveted by the market and an internal culture – dubbed Zen of Palm – which employees described as the best they’d ever experienced. It was a culture oozing with camaraderie, respect, collaboration and support. The biggest fear of leadership wasn’t that they’d lose their position in the... Sat, 25 Mar 2017 00:35:44 -0500 Spring Break (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68571 In my mind today, I'm thinking about Spring Break. As a teacher, Spring Break was a coveted time. It took so long to arrive. We became as anxious as the students. The weather became warmer and the days longer. Some days I couldn't resist and we would sit outside and have class. I know it was probably frowned upon, but we actually got a lot accomplished. As we were released for a week of bliss, we left the routines behind. My breaks were always spent around being outside and with my... Tue, 21 Mar 2017 08:47:22 -0500 Fitness Tip: Abdominal Rollout (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68549 (4 Minutes) 1. Start on knees, fingertips on roller, arms fully extended, hips over knees. 2. Rollout onto forearms, elbows in front of shoulder, body extended. 3. Roll right up to elbows, then contract and roll back up to starting position. 4. The more elongated and parallel to the floor the torso is, the more difficult the exercise becomes. 5. Move body slowly and do not arch back. Add isometric hold in fully extended position for challenge. Sat, 18 Mar 2017 00:09:49 -0500 What is your team's conversational capacity? (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68548 ~Editor's Note: This is part one in a two-part series. The secret to a successful sales team -- or any type of team for that matter -- is in their ability to perform when the pressure is on. That can only happen when the team is able to have open, non-defensive dialogue about tough issues. It makes all the difference between success or failure, and there are numerous examples of it in corporate America that prove just that. Craig Weber, in his book Conversational Capacity, defines a... Sat, 18 Mar 2017 00:08:00 -0500 Change-receptive cultures are winning (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68496 As I reflect over the companies large and small that I have had the privilege to partner with over the past decade, there is a consistent theme across those who have consistently improved and grown. That common thread is a culture of receptivity to change that permeates from senior most leadership to the front line. Recruiting strategies are focused on it, and reward systems are based on it. These nimble companies realize that the ability for a company to adapt quickly to the rapidly changing... Sat, 11 Mar 2017 00:36:58 -0600 Fitness Tip: Supine Hamstring Hold/Lateral Toe Tap (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68495 (4 Minutes) 1. Start with back on foam roller, across shoulder blades. 2. Feet are below knees, hips elevated, feet and knees together. Do not arch back. 3. Lift one leg above hips, drop leg laterally and tap floor. 4. Contract inner thigh and use core to raise leg back to starting position. 5. Tap and lift for 2 minutes, repeat on other side. Sat, 11 Mar 2017 00:35:19 -0600 Change of Heart (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68476 Change of Heart In my mind today I'm thinking of a blog I read from another blogger with ALS. She's only 38. Her name is also Sarah. She has a 6 year old daughter. She, like me, still has her voice but her arms and legs are becoming useless. Her blog post was spurred from a fortune cookie that her daughter brought home. Inside the fortune said, "The best times of your life are still ahead." This stung her as I can totally understand. As I get ready to go to the ALS Clinic... Wed, 08 Mar 2017 10:41:14 -0600 The art and science of E-commerce sales (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68446 The secret to inspiring visitors to purchase from your e-commerce platform is equal parts art and science. The science is your technology – how the e-commerce platform functions. Continuous improvements in functionality on your site are necessary to meet the growing demands of consumers. Beyond an e-commerce platform that works, consumers expect real-time inventory updates of available products. They count on the ability to filter products by several user-friendly criteria. If... Sat, 04 Mar 2017 01:04:16 -0600 Fitness Tip: Supine Hamstring and Glute Work (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68445 (4- Minutes) 1. Start with back on floor, both feet on foam roller. 2. Knees are in 90-degree angle, hips elevated. Do not arch back. 3. Contract and slightly raise buttocks. 4. Add rhythm variations and holds to increase/decrease intensity. Sat, 04 Mar 2017 01:02:51 -0600 Lent and You (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68423 In my mind today, I'm a bit behind. I had a doctor's visit yesterday, visit from a dear friend who was in town, and Tween Bookclub. Yes I'm sick, tired, busy, and weak but I'm oh so happy I am given the opportunity to give and serve others. Are you? I still have a harrowing, hectic, busy day yet to complete. Baking, writing, and helping throw a Mardi Gras Festival tonight at church to raise money for our Youth Scholarship Fund. So I'm trying to rest a bit before my wheels... Tue, 28 Feb 2017 12:14:17 -0600 Why ‘no comment’ is no good (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68388 How can two words speak volumes? Think of the words “I do.” Say those two words, and you enter a lifelong contract. Say “no comment” during a media interview, and you catapult your company into crisis mode. Why is that? How can silence cause a multitude of havoc and send your company into immediate damage control? Oh, but you weren’t silent, and you did say something. In fact, the phrase "no comment" has many unintentional meanings. What does your... Sat, 25 Feb 2017 00:00:00 -0600 Fitness Tip: Supine Negative Abdominals (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68389 Targets: Core 1. Using a roller, lie on ground, hips elevated beneath sacrum, lift legs to ceiling. 2. Lower one leg to floor one leg at a time, and then lower both legs. 3. Do not arch back. The moment rib cage expands or changes, stop, bend knees toward chest, and lift to starting position. 4. Vary legs for additional challenge, and finish with isometric hold. Keep rib cage “closed” abdominals engaged. 5. Do not hold breath. Sat, 25 Feb 2017 00:00:00 -0600 Friends (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68394 In my mind today, I'm thinking about friends. As Abbey, Ben, and I rushed around yesterday on my errands, we talked about friends. Abbey was sharing her day and of course the "squad" or clique question arose. Girls can especially be vicious when it comes to ostracizing other girls. There's been many a book, movie, and song written about the wrath of females. I am one and don't even understand the phenom behind the viciousness among the female species. Middle and high... Fri, 24 Feb 2017 10:47:44 -0600 Crisis planning could save your company (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68338 Natural disasters, bankruptcy, insider trading, bad social media reviews, product recalls and the like are certainly what comes to mind when you think of a crisis that could devastate your business. Most business owners don’t stop and ask themselves “Could this happen to me?” And even if they do, the answer is typically, “No. Surely not.” You may be correct. But what if you aren't? Are you willing to take that gamble? What if you join the 59 percent of business... Sat, 18 Feb 2017 00:03:38 -0600 Just love one another (Blogging with Brandon: In My Own Words by Brandon Hutcheson) http://www.stategazette.com/blogs/brandonhutcheson/entry/68324 Just love one another “Love changes everything, so fill the world with it” – Kid President Music has always been a part of my life. Usually, it played second fiddle to football, but once those days on the gridiron were over, it became more prominent. My dad put it best, “Son, it’s a part of your heritage.” I guess he was right. From his Mississippi-based family members performing and touring with Rock N Roll royalty in Elvis and Jerry Lee Lewis to my... Thu, 16 Feb 2017 16:02:48 -0600 Happy Valentine's Day (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68308 In my mind today I'm thinking about Valentines, bread, and love. Hold on students! I know it's a holiday, but we have a lot of learning to do. Put down the chocolate and the cards! I need you to open your eyes and ears. First, do you know where Valentine's Day originated? In the third century A.D., Rome had an emperor named Claudius II. He banned all marriages. Why? He wanted a strong, unmarried group of young male soldiers. So of course many young, strong men wanted to be married... Tue, 14 Feb 2017 10:12:45 -0600 Fitness Tip: Plank Twist On the Stability Ball (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68284 Targets: Core plus Obliques Cross your arms so that you can place both elbows on the stability ball Now lift your body upward in a plank position Toes pressed into the ground, your body is stiff Make sure your feet are anchored and your core is engaged Twist to the left, back to center, then twist to the right Always coming back to center This is an advanced move so do as many as you can! Sat, 11 Feb 2017 00:49:29 -0600 Alleys in the Big Apple! (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68267 Today's Reflection: WOW! WHEW! ALRIGHT! AMEN! In my mind today, I'm going to go back to my English teaching days. Today students we are studying interjections. What are they? They show excitement or emotion, Hallelujah! This past Thursday thru Monday was jam-packed with interjections. The Alleys traveled to the "Big Apple." It was full of bumps and our traveling IQ's were definitely raised. The only way I could get Ken to agree to fly again was because our youngest was... Thu, 09 Feb 2017 11:44:11 -0600 JT returns and Mr. Clean channels Magic Mike (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68229 Buzz is building around this year's Super Bowl ads, which will feature Justin Timberlake, political controversy, Mr. Clean as Magic Mike, and the first-ever live ad. In another record-breaking year, with ad costs exceeding last year’s $5 million per 30-second spot, big brands are, once again, putting it all on the line. Some will score big and others will be nursing a multi-million-dollar headache Monday morning. Here's what we know so far. Memphis native Justin Timberlake is... Sat, 04 Feb 2017 01:34:17 -0600 Fitness Tip: Sumo Squat Knee Up (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68228 1. Start with feet hip-width apart. 2. Clasp your hands in front of your body with your elbows straight or even holding some sort of weight like a kettlebell. 3. Bend both knees, dropping hands to floor, in a squat position. 4. Then on rising lift knee. Do 3 sets of 12 on each side. Sat, 04 Feb 2017 01:33:00 -0600 Fitness Tip: Stability Ball Twist (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68172 Targets: Obliques 1. Lie with your back on the stability ball. 2. Arms extended up to the ceiling while holding a ball. 3. Rotate torso to the left, so that ball is parallel to the floor. 4. Switch to the other side. 5. Repeat 12-15 repetitions. The ball will roll from one shoulder to the other shoulder, so stabilize your feet. Sat, 28 Jan 2017 00:24:09 -0600 Super Bowl ad sales slow going (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68171 Super Bowl advertising sales have been slow going this season, with only 90 percent sold by December of last year. While that may sound like solid performance given the big game isn't until February, consider that Super Bowl ads usually sell out in September or October given how long it takes advertisers to produce their big-game spots. These are the primary factors driving this slow-down in ad-sale performance. NFL ratings are down notably this season. While NFL executives cite the... Sat, 28 Jan 2017 00:19:21 -0600 How to raise prices and keep customers (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68116 When planning your price increase, you probably thought about it all: The appropriate increase amount based on competitive standards; which products or services will be affected; and, the amount of business your company can afford to lose as a result of the change. But too often companies forget their customers when they outline a price increase strategy. A communication plan is a key part of implementation and should never be an afterthought. Price increases are a necessary part of business.... Sat, 21 Jan 2017 01:45:54 -0600 Happy Inaugural Day! (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68112 In my mind today, it was flooded with media. As I grabbed my phone to start my morning routine, the news notifications were making my phone shake as I tried to focus on my paperback devotional. Typically, I turn the phone over to block out the world while I meditate and read. This morning I started clicking and reading about the hot button topic, the inauguration of the 45th president. I read both sides: the pro and against. I read about violence as Trump followers had their... Fri, 20 Jan 2017 16:46:13 -0600 The Meaning of MLKJ Day (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68093 In my mind today, I'm thinking about St. Peter Claver, Dr. Martin Luther King Jr., and justice. Monday was the holiday dedicated to honoring the accomplishments of Dr. King and his leadership for the Civil Rights Movement. As an American History teacher, I loved this unit. We learned so much about love, respect, and justice. The historical footage was riveting to all of my students. I showed them the marches, the bus boycotts, the dangerous bus ride to the South to register voters, and... Wed, 18 Jan 2017 10:42:18 -0600 How sales promotions lose business (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68062 It’s a common practice in business to set up a booth at the same trade show every year out of habit as part of your sales promotion strategy. Businesses show up, set up the same table display, and use the same fishbowl to collect many of the same business cards as they did in prior years. But what happens after the show? Sales teams often characterize a successful trade show based on the number of interactions with existing and prospective customers. But, without collecting and... Sat, 14 Jan 2017 00:00:00 -0600 Fitness Tip: Standing Cactus (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68063 Targets : Improves posture and strengthens back Start facing the wall. Place your right forearm on the wall with your right hand in line with your right elbow. Your right elbow should be even with your right shoulder and make a 90-degree angle. Your upper arm should be parallel to the floor. Relax your right shoulder toward the wall and turn to the left. Fri, 13 Jan 2017 00:50:33 -0600 Smiles (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68031 Smiles In my mind today, I'm peaceful. I apologize about not writing as often as I should. My mind has been focused on honoring my friend. She's on the other side and I'm so happy for her. I used my charity tools at her visitation. Remember students our three goals for 2017? That's right, charity, love, and justice. What charity tool did I use? I smiled, gave hugs, and shed tears of happiness. I observed the fruit of her life. It was full of charity. You know what most people... Mon, 09 Jan 2017 10:11:06 -0600 Crafting the right launch (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/68022 The launch of a new product is just about as important as the actual product itself. As good as the product may be, if the launch is lackluster, the good product may sit on the shelf until it one day lands in a clearance bin. This isn’t what any business wants when debuting its latest and greatest idea. Research shows that only 35 percent of product launches are successful post launch. Yet, companies only get one shot at crafting the right launch. According to the 2017 State of Small... Fri, 06 Jan 2017 23:43:51 -0600 Fitness Tip: Bent-Over Dumbbell Rear Delt Raise (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/68021 1. Stand up straight while holding a dumbbell in each hand. 2. While keeping your back straight and maintaining the natural arch of your back, lean forward so that your upper torso is parallel to the floor. 3. Let your arms hang in front of you perpendicular to the ground. The palms of your hands should be facing each other. This will be your starting position. 4. Keeping your torso forward and stationary, and the arms straight with a slight bend at the elbows, lift the dumbbells straight to... Fri, 06 Jan 2017 23:41:51 -0600 Death be not Proud (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/68009 Death be not Proud By John Donne And better than thy stroke; why swell'st thou then? One short sleep past, we wake eternally And death shall be no more; Death, thou shalt die. When I think of Peggy, this quote from John Donne pops into my head. Death is inevitable for all of us humans. It will overcome us one day and that day is never known. I read a book after being diagnosed with a progressive motor neuron disease or atypical ALS or PMA. It was called Tuesdays with Morrie... Thu, 05 Jan 2017 13:40:18 -0600 Please continue your holiday spirit all year long (Blogging with Brandon: In My Own Words by Brandon Hutcheson) http://www.stategazette.com/blogs/brandonhutcheson/entry/67991 With it now the first week of January, the holiday season is officially over. No more hustle and bustle of travelling here and there, rearranging that silly elf on the shelf for the kids, or having to run to the store at the very last minute to buy that gift card for the cousin you just happened to forget about. Yes, the Thanksgiving/ Christmas/ New Year Holidays are over, and we can now all breathe again. We can go back to the way life was before the holiday trinity snuck up on us. That... Tue, 03 Jan 2017 14:37:15 -0600 Family, Beds of Roses, and Happy New Year! (Out of my body, and into my mind by Sarah Alley) http://www.stategazette.com/blogs/2051/entry/67968 Family, Beds of Roses, and Happy New Year! In my mind, I'm thinking about families and beds of roses. Do the two repel each other or are they similar? You reflect and decide on your perspective. That's your assignment today. Yesterday was the Feast Day of the Holy Family. They definitely did not have a bed of roses. Soon after Jesus's birth they have to flee to a foreign land, Egypt, until King Herod dies. When they emerge after his death, they put roots down in Nazareth.... Sat, 31 Dec 2016 11:47:08 -0600 Marketers ratcheting up Instagram investment (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67963 In a study by eMarketer, marketing professionals have spoken with gusto about their intended 2017 investments in Instagram. It was just September of 2015 when Instagram opened up advertising opportunities. However, the company is on track to bring in more than $1.85 billion in ad revenue this year, and that revenue is predicted to rise to $2.73 billion in 2017. Similarly, a poll of US marketers conducted by Advertising Age and RBC Capital Markets found that 30 percent of respondents were... Fri, 30 Dec 2016 03:01:25 -0600 Fitness Tip: Russian Twist (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67962 Targets: Obliques 1. Lie down on the floor placing your feet either under something that will not move or by having a partner hold them. Your legs should be bent at the knees. 2. Elevate your upper body so that it creates an imaginary V- shape with your thighs. Your arms should be fully extended in front of you perpendicular to your torso and with the hands clasped. This is the starting position. 3. Twist your torso to the right side until your arms are parallel with the floor while... Fri, 30 Dec 2016 02:42:40 -0600 New business ideas for the new year (Guerilla Sales & Marketing by Lori Turner-Wilson) http://www.stategazette.com/blogs/1736/entry/67926 It won’t be long before the ball will be dropping in Times Square, signaling a new year and a new start. While people everywhere vow to make changes in their personal lives, businesses should be no different. Take this time to take stock of the past year by examining what worked well and what didn’t go as planned. Once you have realized your successes and your disappointments, make a resolution to continue and improve upon what worked, while fixing what didn’t. Don’t... Fri, 23 Dec 2016 03:15:21 -0600 Fitness Tip: Reverse Crunch (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67925 1. Lie on the floor with your legs fully extended and arms to the side of your torso with the palms on the floor. Your arms should be stationary for the entire exercise. 2. Move your legs up so that your thighs are perpendicular to the floor and feet are together and parallel to the floor. This is the starting position. 3. While inhaling, move your legs towards the torso as you roll your pelvis backwards and you raise your hips off the floor. At the end of this movement your knees will be... Fri, 23 Dec 2016 03:13:31 -0600 Fitness Tip: Plank Punches (Fitness Tip by Amy Carroll) http://www.stategazette.com/blogs/2034/entry/67887 1. Begin in high plank position. 2. Shoulders, arms, and wrists should be in line with one another and make sure your back is flat. 3. Focus on engaging your core and glutes. 4. Raise your right arm and punch forward extending your arm straight out as you punch. 5. Motion is slow and controlled, core is to remain engaged throughout the entire exercise, as this will also assist in maintaining your balance (it will minimize tipping as you extend your arms for each punch). 6. Lower your right... Sat, 17 Dec 2016 01:44:00 -0600