The 60th anniversary of this heart-warming Christmas tradition will feature former Jaycee members as guest announcers, a wide variety of donated merchandise and a brand new Web site.
The Chimes for Charity auction will take place from 7 p.m. until 10 p.m., Monday, Nov. 17 through Thursday, Nov. 20, from 7 p.m. until 11 p.m., on Friday and Saturday, Nov. 21 and 22, and from 2 p.m. until 6 p.m., on Sunday, Nov. 23. The event will be broadcast locally on Channel 4, WTRO AM 1450 and 97.3 WTNB.
Organizers have set a goal to raise $45,000.
"We are really going to need the community's help," said Chimes for Charity Co-Chair Kim Hill. "(Due to the economy,) we feel like there are going to be more requests for help this holiday season."
"All money raised goes toward the children's Christmas party, which will be held Dec. 21," said Chimes for Charity Co-Chair Rachel Cartwright.
Local celebrities joining the broadcast include T.J. Jones, Tansil Phillips, Debbie Bradshaw Hart, Charles Dawson, The Bawdy Baker, Ben Edwards, Alan Hester, Dean Dedmon and many others.
Chimes for Charity Co-Chair Amy Kaye Clark said viewers should tune in to see who will stop in to help support the cause.
Items collected for the auction, to date, include an autographed Tennessee Titans football, bowling parties, antiques, country hams, purses, lamps, furniture, UT items, Snowbabies, Christmas wreaths, an antique silver tea service, artwork, jewelry, an antique china cabinet and a large variety of Pepsi products.
"You never know what's going to be on Chimes," said Clark. "You just have to watch."
A Bad Bob's party for 20, featured throughout the week, will be the last item offered for bid on Sunday evening.
"Bad Bob brings his grill, the food and all the side items (to feed 20 people)," said Cartwright. "He comes to you."
Bids may be phoned in by calling 286-0833.
Winning bidders may pick up their items at the Chimes office from 9 a.m. until 4 p.m. throughout the week. The office will be open weekdays through Dec. 19. Bid winners are asked not to pick up their items at night.
"If anyone would like to come by the Chimes office, we would gladly take items to auction or monetary donations," said Cartwright.
Items donated for auction will be accepted at the Chimes for Charity office, located at 111 Market in downtown Dyersburg, through Saturday, Nov. 22.
Daily sponsors of this year's Chimes for Charity auction include the dental office of Horner, Hawkins and Kerber; Dyersburg Credit Union; the Sojourners Sunday School class at First United Methodist Church; First Citizens National Bank; Firestone; Security Bank; Curry's Funeral Home and Sez Sew.
Residents who wish to sponsor a child with a $25 donation may call 286-0833, stop by the office at 111 Market St., or visit www.chimes4charity.com. The site offers payment through Pay Pal.
"Chris Donnelson from Tenn-Comm donated his time and his expertise to create our Web site," said Cartwright.