Ballard is the owner of the world's largest saloon called the "Full Throttle Saloon" in Sturgis, S.D. The series is based around his saloon that is open for nine days out of the year, during the Sturgis Bike Rally.
He is going to get even more famous now that truTV has agreed to air new episodes this fall.
"The show was really successful and they picked us up for another 10 episodes this year," said Ballard.
He added the network could possibly air as many as 12 episodes.
Not only is Ballard excited for the series being picked up for a second season, but he also says last season was met with a large viewing audience and high ratings.
"We broke records on the Turner Network with tru Television," said Ballard. "We were in the top five cable shows in our time slot. We beat out Discovery, Spike, TNT, and TLC."
Ballard said since the airing of the show he and his girlfriend, Angie Carlson, and former Jackyl lead singer, Jesse Dupree, are very busy promoting the show and the saloon.
"We're traveling all over the country making appearances," said Ballard. "We've been booked from January through April and are in a different city every weekend."
Ballard and company will be attending Daytona Beach Bike Week, Arizona Bike Week and have been going to all of the Easy Rider shows across the country.
However, when May rolls around, Ballard and Carlson will move from Dyersburg to Sturgis to open up the Full Throttle Saloon. There is a three-month-long process of opening up the saloon that includes an indoor/outdoor bar with two large stages, a tattoo parlor, a burn-out pit, a wrestling ring, restaurants, dozens of stores, 200 cabins for rent and parking for thousands of bikes.
In August, the saloon will open to the throngs of bikers who will be attending the Sturgis Bike Rally. This is when the world will get to see how Ballard keeps up with over 300 employees and tries to make as much money as he can in the process.
"Full Throttle Saloon" can be seen on the truTV channel this fall.